Emotional resonance boosts digital ads’ brand-building impact: Kantar
Mumbai: Earlier this year, Kantar launched the Blueprint for Brand Growth. Commenting on this year’s findings, Soumya Mohanty, MD and ...
Mumbai: Earlier this year, Kantar launched the Blueprint for Brand Growth. Commenting on this year’s findings, Soumya Mohanty, MD and ...
Mumbai: Havas has announced the launch of the Conran Design Group network. This is a new global offering dedicated to ...
58.5% of Instagram profiles audited in India have more than 60% spurious followers. On the flip side, 2.48 million profiles ...
The LEGO Group appoints Sejal Jain as Senior Global Communications Partner. She has moved on from Ogilvy after a decade ...
Cheil India has onboarded Saurabh Sharma as the Media Director-eCommerce. Prior to his new role, Sharma held the position of ...
Kitkat has unveiled its campaign featuring actor Anushka Sharma, encouraging everyone to just take a break. The film opens with ...
Marketing data and analytics company Kantar has announced the launch of Sensory eValuate in India, as a part of its ...
Are we really processing the data to make marketing decisions in an informed manner? Posing the question, moderator Vikram Sakuja, ...
NESCAFÉ has launched new summer campaign showcasing the simplicity of making Cold Coffee and becoming the ‘special one’ in the ...
Nestle’s category marketing head for chocolates and confectionery, Ankit Kapoor has moved on after a stint of six years. Kapoor, ...
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