Nielsen inaugurates new offices in Mumbai and Bengaluru to expand operations
Bengaluru: Nielsen has inaugurated its new offices in Mumbai and Bengaluru, reinforcing its commitment to expansion, tech innovation, and operational ...
Tag: Nielsen
JioHotstar partners with Nielsen for Advanced Ad Measurement ahead of Tata IPL 2025
Mumbai: Nielsen has entered into a strategic collaboration with JioStar, India’s leading media and entertainment company, to offer advanced analytics ...
Holidays, football and blockbusters drive record highs for YouTube, Netflix and Amazon Prime Video in December: Nielsen’s The Gauge
MUMBAI: The Gauge, Nielsen’s monthly snapshot of total broadcast, published that their December 2024 interval was bookended by the Thanksgiving ...
Nielsen unveils 2025 Upfront/NewFront guide to empower media industry
Mumbai: Nielsen has launched its highly anticipated 2025 Upfront/NewFront Guide, a comprehensive planning resource for media buyers and sellers. The ...
AajTak dominates Hindi News with 50% reach on Election Results Day: Nielsen Report
Aaj Tak has taken top position as news provider for Hindi viewers, achieving an extraordinary milestone during the coverage of ...
AI still evolving and is a work in progress for the foreseeable future: Moneka Khurana
On 24 April 2024 the Modern Marketing Association (MMA) Global India's Impact Mumbai Edition 2024 will take place. The theme ...
How Cycle rode cricket to unite India in prayer: Q&A with Arjun Ranga, NR Group
If you watched the match, you could not have missed it. As cricket fans pray for a decision in their ...
80 pc social media users in Asia are likely to purchase products recommended by influencers: Nielsen Report
Marketers are constantly seeking for new strategies to stay top-of-mind with potential buyers with a focus on brand building. To do this, ...
50 pc marketers underspend on media plans jeopardizing maximum ROI: Nielsen Report
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns ...
LGBTQ+ respondents view streaming content as the most inclusive programming across media platforms: Nielsen Report
Nielsen released its 2022 LGBTQ+ Diverse Intelligence Series report - Seeking Authenticity: A View of International LGBTQ+ Media Perceptions - ...
