Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge
Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced ...
Tag: Nielsen
Nielsen and VIZIO’s Inscape Extend Strategic Partnership to Advance Cross-Platform TV Measurement
Mumbai: Nielsen and VIZIO’s Inscape have announced an extension of their strategic data relationship, reinforcing a collaboration that began in ...
Asian American Audiences are Reshaping Sports, Digital Media, and Beauty Trends: Nielsen Report
Mumbai: Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are emerging as powerful catalysts of cultural and economic influence, ...
Google’s AI-Powered Ads Deliver Higher ROI: Nielsen Study
Mumbai: A new study by Nielsen, a platform for audience measurement, data, and analytics, confirms that Google’s AI-powered advertising solutions ...
Media plans need a right mix of traditional and emerging channels: Nielsen’s 2025 Global Media Planning Report
Mumbai: In a world where the media landscape is more fragmented and complex than ever, Nielsen has released its 2025 ...
Nielsen inaugurates new offices in Mumbai and Bengaluru to expand operations
Bengaluru: Nielsen has inaugurated its new offices in Mumbai and Bengaluru, reinforcing its commitment to expansion, tech innovation, and operational ...
JioHotstar partners with Nielsen for Advanced Ad Measurement ahead of Tata IPL 2025
Mumbai: Nielsen has entered into a strategic collaboration with JioStar, India’s leading media and entertainment company, to offer advanced analytics ...
Holidays, football and blockbusters drive record highs for YouTube, Netflix and Amazon Prime Video in December: Nielsen’s The Gauge
MUMBAI: The Gauge, Nielsen’s monthly snapshot of total broadcast, published that their December 2024 interval was bookended by the Thanksgiving ...
Nielsen unveils 2025 Upfront/NewFront guide to empower media industry
Mumbai: Nielsen has launched its highly anticipated 2025 Upfront/NewFront Guide, a comprehensive planning resource for media buyers and sellers. The ...
AajTak dominates Hindi News with 50% reach on Election Results Day: Nielsen Report
Aaj Tak has taken top position as news provider for Hindi viewers, achieving an extraordinary milestone during the coverage of ...
