FIFA World Cup Holds Cultural Significance for 23% of Asian Americans Versus 17% of Overall US Population: Nielsen
Mumbai: A new study by Nielsen has revealed that football has emerged as the second-most popular sport among Indian adults, ...
Tag: Nielsen
India reaches 915 million internet users, gender split stands at 52% men and 48% women: Nielsen
Mumbai: Nielsen has reported that India’s internet ecosystem is entering a more mature phase, marked by deeper digital engagement and ...
BARC India, Nielsen launch ‘BARC | Nielsen ONE Ads’ to enable unified cross-media advertising measurement
Mumbai: Broadcast Audience Research Council India (BARC India) has partnered with Nielsen to introduce BARC | Nielsen ONE Ads, a ...
Nielsen launches co-viewing pilot program to enhance TV measurement
Mumbai : Nielsen, a global leader in audience measurement, data and media intelligence, has announced the launch of a new ...
Roku and Nielsen forge multiyear data partnership to transform TV measurement
Mumbai: Nielsen and Roku have announced a multiyear agreement to integrate Roku’s streaming data with Nielsen’s measurement products, aiming to ...
Gracenote enhances On Sports Solution to help TV platforms deliver connected, visually rich sports hub experiences
Mumbai: Gracenote, the content data business unit of Nielsen, is expanding the capabilities of its Gracenote On Sports solution to ...
Nielsen integrates Audience Segments with Amazon DSP and Marketing Cloud for smarter targeting
Mumbai: Nielsen, a global leader in audience measurement, data, and marketing intelligence, has announced that its best-in-class Audience Segments from ...
LTV, CTV and mobile audiences overlapped under 5%, adding significantly incremental reach: JioStar–Nielsen Study
Mumbai: In a landmark move for India’s advertising ecosystem, JioStar, in partnership with Nielsen, has released the findings of its ...
38% of Marketers Prioritize ROI as Pressure Mounts for Measurable Results: Nielsen Report
Mumbai: Nielsen, the global leader in audience measurement, data, and analytics, has announced the launch of The Marketing ROI Blueprint: ...
College Football, MLB, NFL, Ryder Cup and WNBA Make the First Top 25 Live Sports Events List: Nielsen’s New Big Data + Panel Rankings
Mumbai: Nielsen has announced the launch of its newly designed weekly TV ranking reports, powered by Big Data + Panel ...
