Confidence in measuring social media ROI is notably low in Asia-Pacific region: Nielsen Report
Despite the difficulty of the past two years, brands continue to re-balance their marketing efforts after widespread pullbacks in 2020, ...
Tag: Nielsen
Nielsen and The Trade Desk Unveil New Strategic Data Measurement Partnership for the Open Internet in Europe, Asia, Mexico and Canada
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open internet measurement in key ...
Online chatting is the most preferred way of communication, surpassing audio calling and video calling, reveals study
New Delhi: Bobble AI – the Conversation Media Marketing (CMM) platform making everyday smartphone conversations expressive, smart, and personalized, today ...
Nielsen rolls out id resolution system for global attribution measurement
Mumbai: Nielsen (NLSN) today announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. ...
Times Network launches #ActNow, a mental health initiative in association with Nielsen
Mumbai: In 2017 alone, 197.3 million people had mental health disorders in India (Lancet Psychiatry 2020) implying that while, at ...
Spotify Study Shows Listeners Have Strong Affinity for Artists Behind the Music
MUMBAI: Spotify India has released key highlights of its recently commissioned Nielsen study, ‘Culture & Audio Streaming Trends’ (CAST), which ...
Total TV viewership grew by 24% in week 18: BARC
The 8th edition of BARC and Nielsen’s report shows the difference in consumption patterns of consumers from the Pre-COVID period ...
PM Modi’s Economic Package address to the nation garnered 4.3 BN viewing minutes: BARC
BARC India and Nielsen have released the 8th edition of TV and Smartphone consumption which explains the impact of COVID-19 ...
Movies keep viewers glued to TV during lockdown
In the South week on week, we are seeing a spike on the Movie genre. The South Channels are leveraging ...
WARC Data relaunched; collaboration with Nielsen to add new category data
WARC has today re-launched WARC Data, an independent and dedicated data product that helps brands, agencies and media owners plan ...
