Parle ‘Most Chosen’ in-home FMCG brand for 11th successive year: Kantar Footprint Report 2023
Marketing data and analytics company Kantar revealed findings from the 11th edition of its annual Brand Footprint India report to ...
Tag: OOH
Indian M&E sector to reach USD 73.6 bn by 2027: Report
According to the PwC's Global Entertainment & Media Outlook 2023-2027, which is the 24th annual analysis and forecast of E&M ...
Buffalo Soldiers devises maiden campaign for Fastrack Automatics
Buffalo Soldiers, an advertising agency, has collaborated with Fastrack, a youth fashion brand, for the launch of the brand's Automatic ...
Wakefit takes Bengalureans on a comfortable ride to underline retail presence
Wakefit, the mattress major that started off as a D2C company before establishing its retail presence, forayed into home solutions ...
Bank of Baroda pushes the pedal on transformation, beckons the young to bob World
Bank of Baroda has been lauded for its performance metrics. It crossed a significant milestone on market capitalisation recently. Is ...
Bajaj Allianz teams up with Ideacafe.agency for ‘Fitness Billboard’ OOH campaign
Bajaj Allianz Life Insurance has joined forces with Ideacafe.agency to execute 'Fitness Billboard' OOH campaign in Mumbai to promote its ...
Swiss Beauty and Taapsee encourage individuals to fearlessly express themselves
Swiss Beauty, an Indian colour cosmetics brand, has launched a campaign titled, ‘For all that you are. For all that ...
Zivame’s OOH campaign addresses women’s struggles with ill-fitting wear
Zivame, an Indian intimate wear brand, aims to change the conversation about ill-fitting lingerie through an out-of-home (OOH) marketing strategy. ...
Indian M&E sector to grow at 10pc CAGR to reach INR 2.83 trillion by 2025: FICCI-EY report
Indian Media and Entertainment (M&E) sector grew 20% in 2022 to reach INR2.1 trillion (US$26.2 billion), 10% above its pre-pandemic ...
TN govt GO paves way for expansion of Digital OOH
The Tamil Nadu government has issued a Government Order (GO) that opens doors for Digital OOH expansion. This GO introduces ...
