New Delhi: Traditional media planning models are rapidly becoming obsolete as advertising investment, technology and consumer behaviour undergo fundamental shifts, ...
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a ...
Mumbai: WARC, the global authority on marketing effectiveness, has released its latest report, The Future of Measurement 2025, offering a ...
MUMBAI: WARC’s latest forecasts show that global ad spend surpassed $1trn for the first time in 2024, and is expected ...
Mumbai: More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern. Warc has today released ...
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making ...
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to ...
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
