AI-Powered Brand Safety, Curation & DOOH to Define the Next Era of Digital Advertising: WARC
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a ...
Tag: Paul Stringer
AI accelerates advertising measurement, but advertisers still lack a complete view of ROI: WARC’s ‘Future of Measurement 2025’ Report
Mumbai: WARC, the global authority on marketing effectiveness, has released its latest report, The Future of Measurement 2025, offering a ...
Global ad spend surpassed $1trn for the first time in 2024, is expected to grow 10.7% this year: WARC
MUMBAI: WARC’s latest forecasts show that global ad spend surpassed $1trn for the first time in 2024, and is expected ...
60% of advertisers and agencies cite brand safety as top programmatic concern: WARC
Mumbai: More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern. Warc has today released ...
B2B campaigns with a clear Customer Promise are 3x more likely to boost market share and 2.5x more likely to enhance brand health: WARC
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making ...
Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Marketers miss out on measuring the full impact of marketing investments: WARC
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Brands face challenges in planning for quality marketing in an AI-driven world
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to ...
Focus on evidence-based planning, durable measurement driving return to Marketing Mix Modelling: WARC-Amazon Ads report
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
50 pc of APAC marketers are preparing for the arrival of Web3 but measurement and skills are top barriers to digital marketing growth: Report
WARC, the global authority on effective marketing, in association with MMA Global, have today released The State of Modern Marketing ...
