AI-powered measurement enables faster decisions but raises transparency concerns: WARC Report
Mumbai: WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2026, a new report examining the ...
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80% of global ad spend now flows into retail media, paid search and social platforms: WARC
New Delhi: Traditional media planning models are rapidly becoming obsolete as advertising investment, technology and consumer behaviour undergo fundamental shifts, ...
AI-Powered Brand Safety, Curation & DOOH to Define the Next Era of Digital Advertising: WARC
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a ...
AI accelerates advertising measurement, but advertisers still lack a complete view of ROI: WARC’s ‘Future of Measurement 2025’ Report
Mumbai: WARC, the global authority on marketing effectiveness, has released its latest report, The Future of Measurement 2025, offering a ...
Global ad spend surpassed $1trn for the first time in 2024, is expected to grow 10.7% this year: WARC
MUMBAI: WARC’s latest forecasts show that global ad spend surpassed $1trn for the first time in 2024, and is expected ...
60% of advertisers and agencies cite brand safety as top programmatic concern: WARC
Mumbai: More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern. Warc has today released ...
B2B campaigns with a clear Customer Promise are 3x more likely to boost market share and 2.5x more likely to enhance brand health: WARC
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making ...
Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Marketers miss out on measuring the full impact of marketing investments: WARC
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Brands face challenges in planning for quality marketing in an AI-driven world
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to ...
