Cerelac and Bournvita crisis: Brands must address criticism, communicate openly, and proactively resolve issues
The brands frequently find themselves entangled in crises that can shake consumer trust to its core, especially in the ever-evolving ...
Tag: Pavan Padaki
Will boycott calls against brands caught in Israel-Hamas war last beyond the war?
The 2023 Israel-Hamas war has been raging in Gaza for over a month. The death toll is rising and international ...
Praggnanandhaa as brand ambassador: Which are the categories with a ready fit?
Rameshbabu Praggnanandhaa became the second Indian after Viswanathan Anand to reach the World Chess Final in more than two decades. ...
‘Air India needs to rework on its customer centricity’
Air India was in the news for all wrong reasons, again. This time, for inaction against unruly behaviour of the ...
Ambassador 2.0: Success hinges on product and makeover, not legacy
The Ambassador was once a status symbol in India. At the time, car ownership itself was a status symbol and ...
Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’
By definition, metaverse is a virtual-reality space in which users can interact with a computer-generated environment and other users. According ...
Swiggy’s Dineout Deal: A win-win for both the brands and the customers
The Bengaluru headquartered food tech company Swiggy India has announced that it has entered into a definitive agreement with Times ...
South GECs ring in new reality formats as fiction takes a back seat
From singing to dancing to adventure to game shows, it is raining Reality shows in South India. The Channels have ...
Product placement needs to get sensitive and permission-based while players must realise the importance of sponsorship: Experts on UEFA Euro Press meet fiasco
Apart from the enthralling matches, the ongoing UEFA Euro 2020 had caught attention when the top footballers Cristiano Ronaldo, Paul ...
