The ‘Premiumization’ of Mass FMCG and Why Consumers Are Willing to Pay More for ‘Affordable Luxury’
The ever-evolving landscape of Indian Fast Moving Consumer Goods (FMCG) has been full of surprises. One such surprise is that ...
Tag: Pladis Global
McVitie’s symbolizes inclusivity by catering to diverse consumer preferences: Pawan Jagnik
McVitie's, a brand under Pladis Global used the recently concluded Twenty20 league the IPL in an innovative manner. It entered ...
Pladis Global appoints Pawan Jagnik as Head of Marketing
Pladis Global has roped in Pawan Jagnik as its Head of Marketing. pladis India is home to brands like McVitie’s, ...
