When you can feel what is happening around you, you can create powerful work: Josy Paul, BBDO India
At the Ipsos After Hours - Mumbai Edition, Josy Paul, Chairman and Chief Creative Office, BBDO India, got candid about ...
Tag: Radio
Radio advertising clocks 20pc growth in ad volumes during Jan-Mar’23 over Jan-Mar’21: TAM Report
According to TAM AdEx-Radio Advertising Quarterly Report for Jan-Mar’23, ad volumes/station increased by 20pc compared to Jan-Mar’21, but it was ...
Indian M&E sector to grow at 10pc CAGR to reach INR 2.83 trillion by 2025: FICCI-EY report
Indian Media and Entertainment (M&E) sector grew 20% in 2022 to reach INR2.1 trillion (US$26.2 billion), 10% above its pre-pandemic ...
Think Through: Reinventing for relevance – The core growth strategy for FM radio
‘Communication’ has been one of the most vital means of interaction among humans as it lays the core foundation of ...
Radio medium clocks 25pc growth in ad volumes in 2022: TAM Report
According to TAM AdEx Report on Rewinding year 2022 for Advertising on Radio, ad volumes increased by 25pc and 8pc ...
38pc consumers notice brand ads on TV, followed by Digital at 32pc: Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a ...
80pc Indians in North and West Tier II, III markets listen to radio: report
A recent study by Toluna India has revealed emerging trends for the radio medium in Tier II and III markets. ...
Radio expected to dominate Q1 2023 Advertising Budget with 14pc Share: Report
TRA’s Marketing Decision Index (MDI), a quarterly primary research study conducted with 820 Marketing Decision Makers between October and December ...
Prescience 2023: A medium so unique and personal will continue to have a bright future – Sunil Kumaran, Big FM
The power of radio is very specific — communities. In the radio industry, the key to success has been in ...
Services sector ad volumes clock 29pc growth on Television: TAM Report
TAM AdEx released the Cross Media Report for Services sector on TV, Print, Radio and Digital during Jan-Oct'22. TV Services ...
