Digital media dominates consumers’ choice in India but growth in consumption appears to be slowing: Report
YouGov’s Global Media Whitepaper 2022 across 18 international markets aims to understand how media behaviour has changed during the last ...
Tag: Radio
Ecom-Gaming category ad volumes on Television surge by two-fold: TAM Report
TAM AdEx released the Cross Media Report for Ecom-Gaming category on TV, Print, Radio and Digital during Jan-Aug’22. TV The ...
61 pc watch online video content like YouTube/OTT on their mobile/home TV as per Axis My India Sep CSI Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a ...
Radio advertising clocks 62 pc growth in ad volumes during Jan-Jun’22: TAM Report
According to TAM AdEx-Report on Radio advertising for Jan-Jun’22, ad volumes grew by 62 pc compared to same period of ...
Ad volumes surge by 5.7 times on Radio in May’22: TAM Report
According to TAM AdEx-Report on Radio for May’22 compared to May’21-20, overall ad volumes increased seven times during May'22 compared ...
News channels garner 82 pc share of ad volumes by Properties-Real Estates Advertisers on TV during Jan-May’22: TAM Report
TAM AdEx released the Cross Media Report for Properties/Real Estates sector on TV, Print, Radio and Digital during the period ...
News Channels command 67 pc share of Ad Volumes by BFSI Advertisers on TV during Jan-Mar’22: TAM Report
TAM has released its TAM AdEx-Cross Media Report for BFSI sector on TV, Print, Radio and Digital during Jan-Mar’22. TV ...
BIG FM appoints Ishita Dasgupta as National Head – Digital
BIG FM has strengthened its national sales team with the appointment of Ishita Dasgupta as the National Head – Digital, ...
TAM AdEx: Ad volumes of Personal Care/Hygiene sector on Television rose by 7% in 2020 over 2019
TAM shared its report on Advertising by the sector: Personal Care/Hygiene. The report highlighted, Ad Volumes for Personal Care/Hygiene sector ...
