Decoding India’s Ratings Reform: Lessons from the World and a Blueprint for Tomorrow
The Ministry of Information and Broadcasting (MIB), Government of India, recently unveiled a draft amendment to its 2014 policy guidelines ...
Tag: Return Path Data
Airtel rolls out RPD Data: Industry experts warn of data misuse
Bharti Airtel which claims to be the Number 2 player in the DTH market on a like to like basis ...
Committee on Audience Measurement bats for implementation of RPD using DTH and MSO
The ministry of information and broadcasting has set up a committee to review the guidelines on television rating agencies in ...
