• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Friday, January 27, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Cable & DTH

BARC India partners with Airtel Digital TV for Return Path Data

by Editorial
March 7, 2018
in Cable & DTH, Exclusive, Featured
Reading Time: 2 mins read
A A
Barc India Partners With Airtel Digital Tv For Return Path Data

Share Share ShareShare

Mumbai: BARC India has taken a big step towards using Return Path Data (RPD) for TV Viewership measurement. BARC India has tied up Airtel Digital TV, Airtel’s DTH arm, for including its subscriber homes into the BARC India RPD Panel. This partnership will provide fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000.

RPD is used globally for collecting viewership data. However, BARC India’s plan to integrate it into TV Viewership currency is a global first. Random selection will be done among the selected RPD homes to include them in the currency panel basis overall Airtel Digital TV universe share in the TV ecosystem.

It may be noted that in October last year, BARC India had signed on multi system operator DEN Networks for measuring TV Viewership using RPD. By tying up with Airtel Digital TV, BARC India has successfully added a significant DTH subscriber base to its proposed RPD panel. BARC India will use a portion of Airtel Digital TV’s subscriber base to measure TV viewership via RPD.

The move will not only make BARC India data more robust, but will also help address the issue of panel home tampering.

Romil Ramgarhia
Romil Ramgarhia

“Our partnership with Airtel Digital TV will strengthen our RPD rollout plan. Panel home expansion is absolutely critical for us considering the diversity in the country which is visible even in the way TV content is consumed. RPD, will give the industry a cost-effective way of expanding panel home size. The distribution platform owners too will benefit with RPD. It will give them a better understanding into what their subscribers are consuming on TV. This will help the industry at large,” said Romil Ramgarhia, CBO, BARC India.

Sunil Taldar

Sunil Taldar, CEO – DTH, Bharti Airtel said, “We are pleased to partner BARC India and support their endeavour of compiling robust TV viewership insights. A credible resource like this will benefit the entire ecosystem including content producers, marketers and help in enhancing the experience for customers.”

 

Tags: Airtel Digital TVAirtel’s DTH armBARC IndiaBARC India has tiedBARC India partnersBharti AirtelCBOCEO – DTHReturn Path DataRomil RamgarhiaSunil TaldarTV Viewership measurementTV Viewership using RPD

Related Posts

G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’
Featured

G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’

January 27, 2023
Chrome LIVE Week 3: Hindi Movies genre emerges as top gainer with 0.06pc growth
Featured

Chrome LIVE Week 3: Hindi Movies genre emerges as top gainer with 0.06pc growth

January 27, 2023

LATEST NEWS

Chrome LIVE Week 3: Hindi Movies genre emerges as top gainer with 0.06pc growth

Chrome LIVE Week 3: Hindi Movies genre emerges as top gainer with 0.06pc growth

January 27, 2023
TapOnn Digital onboards Aarti Samant as brand marketing consultant

TapOnn Digital onboards Aarti Samant as Brand Marketing Consultant

January 27, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

TapOnn Digital onboards Aarti Samant as brand marketing consultant
Featured

TapOnn Digital onboards Aarti Samant as Brand Marketing Consultant

by Editorial
January 27, 2023
0

TapOnn Digital, an Indore-based digital networking start-up, has appointed Aarti Samant as Brand Marketing Consultant. Samant will be entitled to...

Saj Jamal returns to SSIMWAVE as VP – Marketing

Saj Jamal returns to SSIMWAVE as VP – Marketing

January 26, 2023

MARKETING

G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’
Featured

G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’

by Editorial
January 27, 2023
0

G.O.A.T. Brand Labs has announced the acquisition of Imara, a celebrity-endorsed women’s ethnic apparel brand.  Imara has expanded its presence...

Subscribe to Newsletters

ADVERTISING

Garage Worldwide appoints Sanjay Deshmukh as CEO
Advertising

Garage Worldwide appoints Sanjay Deshmukh as CEO

by Editorial
January 24, 2023
0

Design, digital and content agency Garage Worldwide has announced the appointment of Sanjay Deshmukh as the CEO. Over the years,...

Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023
Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners announces specialised influencer marketing division

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.