India’s Leading 100 Brands Reach $523.5B Valuation, Nearly 13% of GDP: Kantar BrandZ
Mumbai: Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting ...
Tag: Soumya Mohanty
2.7M searches for Vitamin B12; 54% YoY growth in searches for B12-rich foods: Kantar
Mumbai: Kantar has released its Health and Wellness in India report, revealing transformative shifts in consumer behaviour and priorities. Based ...
The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men
In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A ...
Like Dal, Great Indian Advertising is Familiar, Emotional and Deeply Rooted in Memory and Meaning: Kantar India
Mumbai: To mark the fifth anniversary of the Kantar Creative Effectiveness Awards in India, Kantar— a leading marketing data and ...
67% Indians trust influencer recommendations over traditional advertisements: Kantar’s Influencer Playbook
Mumbai: As influencer marketing continues to reshape digital advertising strategies in India, a new report by Kantar, The Influencer Playbook, ...
Interest in thrillers, crime, and horror rises, while traditional action movies decline: Kantar’s inaugural ‘India in Search’ report
MUMBAI: Kantar a marketing data and analytics company, today announced the release of its inaugural "India in Search" report, an ...
86% of online consumers accept offers compared to 60% offline uptake: Kantar
Mumbai: 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60% which ...
Kantar’s Brand Inclusion Index: Google, Tata Motors, Amazon, Jio, and Apple Lead in India
Mumbai: Kantar's Brand Inclusion Index finds that 75% of consumers worldwide consider a brand's diversity and inclusion reputation while making ...
AI features like Virtual Assistants, Smart Homes, and Image Enhancements will shape the future Internet experience: Kantar AI research findings
Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI ...
Kantar launches Sensory eValuate in India
Marketing data and analytics company Kantar has announced the launch of Sensory eValuate in India, as a part of its ...
