Integrated media strategies gain importance as channel synergy drives 43% campaign impact: Kantar
Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally ...
Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally ...
Mumbai: Kantar has unveiled the 2026 edition of its India in Search report, highlighting how India’s evolving cultural dualities are significantly reshaping consumer ...
Mumbai: At a time when traditional advertising is increasingly being ignored due to clutter and passive consumption, a new study ...
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock ...
Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting for ...
Mumbai: Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting ...
Mumbai: Kantar has released its Health and Wellness in India report, revealing transformative shifts in consumer behaviour and priorities. Based ...
In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A ...
Mumbai: To mark the fifth anniversary of the Kantar Creative Effectiveness Awards in India, Kantar— a leading marketing data and ...
Mumbai: As influencer marketing continues to reshape digital advertising strategies in India, a new report by Kantar, The Influencer Playbook, ...
