Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)
India’s digital advertising ecosystem surged at an exceptional pace in 2025, with ad impressions more than doubling in just nine ...
Tag: TAM AdEx
Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report
Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared ...
TV Dominated Bihar 2025 Election Ads With an 86% Share, While BJP Led Overall Spending at 54% Across TV and Print: TAM AdEx
Mumbai: With the 2025 Bihar Assembly elections concluded and the new government in place, the latest TAM AdEx analysis offers ...
TV Ad Volumes Decline 10% in Jan–Sep 2025, Yet Retains Strong FMCG Backing: TAM AdEx Report
Mumbai: Television advertising in India witnessed a marginal slowdown during the first nine months of 2025, with overall ad volumes ...
Digital Ads Soar 2X in H1 2025 as Instagram Commands 63%: TAM AdEx Report
Mumbai: The digital advertising ecosystem in India is witnessing an unprecedented surge. According to the TAM AdEx Half Yearly Report ...
Print Advertising Down 4% in H1 2025, Cars Remain Most Advertised Category: TAM AdEx
India’s print advertising sector recorded a marginal decline in volumes during the first half of 2025, with a 4% drop ...
63% of Food & Beverages Ads Male-Led, 58% of Personal Care Ads Female-Led: TAM AdEx H1 2025
Mumbai: Celebrity endorsements has continued to play a significant role in India’s advertising landscape in the first half of 2025, ...
Retail Sector Advertising Favoured News Channels and Prime Time Slots on TV in 2024: TAM AdEx
The retail sector in India has witnessed a dramatic transformation in its advertising approach, with cross-media ad spends registering substantial ...
LIC, UPI, and Fintechs Lead BFSI Ad Boom in 2024 with Balance in Media Mix: TAM AdEx
Mumbai: India’s Banking, Financial Services, and Insurance (BFSI) sector witnessed a robust year in advertising, with significant cross-media growth in ...
Jacket-Full Page Ads Dominate Print Media as Top Choice for Advertisers in 2024: TAM AdEx
Mumbai: The latest report from TAM AdEx, a division of TAM Media Research, highlights significant growth in print advertising for ...
