Ecom-Gaming was the top category with the most diverse celebrity endorsements: TAM AdEx
Mumbai: In Jan-June 2024, 32% of the ads’ telecast on TV were endorsed by celebrities. Film stars contributed more than ...
Tag: TAM AdEx
Digital ad impressions rose by 8% from Jan-June 2022 to 2024: TAM AdEx’s report
MUMBAI: The digital medium witnessed an increase in ad impressions by 8% in Jan-June 2024 compared to Jan-June 2022. Services ...
Ad space per print publication in H1 of 2024 grew by 5% compared to H1 of 2023: Tam
MUMBAI: Ad Space per print publication in H1 of 2024 grew by 5% compared to H1 of 2023. Education sector ...
In Jan-June 2024, ad volumes on the movie genre decreased by 4% compared to Jan-June 2023: Tam Adex
MUMBAI: In Jan-Jun’24, ad volumes on the movie genre decreased by 4% compared to Jan-June 2023. The Tam AdEx- Half ...
GEC ad volumes saw a 6% drop in Jan-June 2024 compared to Jan-June 2023: TAM AdEx
Mumbai: GEC ad volumes saw a 6% drop in Jan-June 2024 compared to Jan-June 2023. ‘BFSI’ sector entered among the ...
Jan-June 2024 observed a 5% growth in the news genre ad volumes over Jan-June 2023: TAM AdEx
MUMBAI: Jan-June 2024 observed 5% growth in the News Genre ad volumes over Jan-June 2023. Tam has published its half ...
Indexed Ad Volumes/channel on Television dropped by 3% in Jan-June 2024: TAM AdEx
Mumbai: Indexed Ad Volumes/channel on Television dropped by 3% in Jan-June 2024 over Jan-June 2023. Food & Beverage Sector topped ...
TV ad volumes of the BFSI sector increased by 13% in 2023: TAM AdEx – crossmedia ad recap – BFSI sector
Mumbai: According to TAM AdEx - 2023 Cross Media Advertising Recap - BFSI Sector TV ad volumes of the BFSI ...
Television advertising for IPL 17 experienced a 6% increase in ad volumes per channel during the first 23 matches: TAM
Mumbai: Television advertising for IPL 17 experienced a 6% increase in ad volumes per channel compared to IPL 16 during ...
More than 99K advertisers were present on digital during 2023: Tam AdEx
Mumbai: Tam Media Research has published a report called 'Tam AdEx-A Pixelated view into Digital Advertising Trends for Y 2023'. ...
