TV political ads hold steady as print falls 31% during West Bengal Assembly Elections: TAM AdEx
Mumbai: Political advertising trends during the West Bengal Assembly Elections reflected a sharp shift in media strategy, with television maintaining ...
Tag: TAM AdEx
How India’s Gold Shock Could Wipe ₹400 Crore Off Festive Jewellery AdEx
India’s jewellery advertising ecosystem is staring at a sharp festive-season correction after an extraordinary 72-hour policy and sentiment shift triggered ...
Kerala Assembly Elections 2026 records 2.7x print growth and 52% rise in TV ads: TAM AdEx
Mumbai: Political advertising during the Kerala Assembly Elections 2026 witnessed a sharp uptick across traditional media, with print and television ...
BFSI ad spend sees mixed trends in 2025 as digital surges 5X, TV declines: TAM AdEx Report
Mumbai:India’s banking, financial services and insurance (BFSI) sector is witnessing a sharp realignment in advertising strategy, with digital scaling rapidly ...
Auto TV ad volumes drop 22% since 2021, rebound with 26% surge in Q3: TAM AdEX
Mumbai: TAM AdEx has released its 2025 Cross Media Advertising Recap – Auto Sector, highlighting key advertising trends, media mix ...
Ad volumes rise 4% in T20 World Cup 2026 despite 63% fall in advertisers: TAM Sports
Mumbai: TAM Sports has released its latest commercial advertising analysis for the ICC Men’s T20 World Cup 2026, highlighting a ...
Digital ad impressions surge 5X since 2021; Instagram dominates with 65% share in 2025: TAM AdEx
Mumbai: Digital advertising in India witnessed unprecedented growth in 2025, with ad impressions rising more than five times compared to ...
Print Ad space up 21% since 2021; Auto Sector leads with 16% share in 2025: TAM AdEx
Mumbai: Print advertising continued its steady recovery and consolidation in 2025, with ad space per publication registering a 21% growth ...
Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx
Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes, ...
Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)
India’s digital advertising ecosystem surged at an exceptional pace in 2025, with ad impressions more than doubling in just nine ...
