Digital Ads Soar 2X in H1 2025 as Instagram Commands 63%: TAM AdEx Report
Mumbai: The digital advertising ecosystem in India is witnessing an unprecedented surge. According to the TAM AdEx Half Yearly Report ...
Tag: TAM AdEx
Print Advertising Down 4% in H1 2025, Cars Remain Most Advertised Category: TAM AdEx
India’s print advertising sector recorded a marginal decline in volumes during the first half of 2025, with a 4% drop ...
63% of Food & Beverages Ads Male-Led, 58% of Personal Care Ads Female-Led: TAM AdEx H1 2025
Mumbai: Celebrity endorsements has continued to play a significant role in India’s advertising landscape in the first half of 2025, ...
Retail Sector Advertising Favoured News Channels and Prime Time Slots on TV in 2024: TAM AdEx
The retail sector in India has witnessed a dramatic transformation in its advertising approach, with cross-media ad spends registering substantial ...
LIC, UPI, and Fintechs Lead BFSI Ad Boom in 2024 with Balance in Media Mix: TAM AdEx
Mumbai: India’s Banking, Financial Services, and Insurance (BFSI) sector witnessed a robust year in advertising, with significant cross-media growth in ...
Jacket-Full Page Ads Dominate Print Media as Top Choice for Advertisers in 2024: TAM AdEx
Mumbai: The latest report from TAM AdEx, a division of TAM Media Research, highlights significant growth in print advertising for ...
AI-Driven Advertising Surges as Programmatic Now Powers 88% of Digital Ads: TAM AdEx
The digital advertising landscape continues to evolve at an unprecedented pace. According to the latest TAM AdEx report, "A Pixelated ...
TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx
Mumbai: Television advertising in India witnessed a 14% surge in ad volumes in 2024 compared to 2020, according to the ...
Print Advertising sees 3% Growth in Jan-Sep 2024, Education and Auto Sectors lead the way: TAM AdEx
Mumbai: Despite the growing dominance of digital platforms, print media has witnessed a 3% increase in ad space during January ...
During FY 2024, ad volumes of the Biscuit category increased by 7% on TV compared to FY 2023: Tam AdEx
MUMBAI: During FY 2024, the advertising volumes of Biscuit category increased by 7% on TV compared to FY 2023. The ...
