AI-Driven Advertising Surges as Programmatic Now Powers 88% of Digital Ads: TAM AdEx
The digital advertising landscape continues to evolve at an unprecedented pace. According to the latest TAM AdEx report, "A Pixelated ...
Tag: TAM AdEx
TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx
Mumbai: Television advertising in India witnessed a 14% surge in ad volumes in 2024 compared to 2020, according to the ...
Print Advertising sees 3% Growth in Jan-Sep 2024, Education and Auto Sectors lead the way: TAM AdEx
Mumbai: Despite the growing dominance of digital platforms, print media has witnessed a 3% increase in ad space during January ...
During FY 2024, ad volumes of the Biscuit category increased by 7% on TV compared to FY 2023: Tam AdEx
MUMBAI: During FY 2024, the advertising volumes of Biscuit category increased by 7% on TV compared to FY 2023. The ...
Food & Beverages Sector leads TV Ads with 23% share during Jan-Sep 2024: TAM AdEx
Mumbai: India’s television advertising sector showcased resilience in the first three quarters of 2024, despite a 2% decline in ad volumes ...
Akshay Kumar emerges as the ‘Most Visible Celebrity’ as Celebrity-Endorsed Ads Witness a 10% Rise in H1 2024: Tam AdEx
MUMBAI: According to TAM AdEx’s Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a 10% growth in celebrity-endorsed ...
TV ad volumes in Auto Sector fell by 14% from Jan-June 2023 to Jan-June 2024, per Tam Adex
Mumbai: On Television Ad Volumes on TV for the Auto Sector witnessed de-growth of 14% during Jan-June 2024 over Jan-June ...
TV ad volumes for Consumer Durables/Home Appliances category tripled from Jan-June 2022 to 2024: TAM AdEx
Mumbai: In Jan-June 2024, Ad Volumes of Consumer Durables/Home Appliances category on Television witnessed a massive growth of 2.9 Times ...
TV ad volumes in BFSI sector rose by 14% from Jan-June 2023 to Jan-June 2024: TAM AdEx Report
MUMBAI: BFSI sector's ad volumes on television increased by 19% in during Jan-June 2024 compared to Jan-June 2022. The rise ...
Ecom-Gaming was the top category with the most diverse celebrity endorsements: TAM AdEx
Mumbai: In Jan-June 2024, 32% of the ads’ telecast on TV were endorsed by celebrities. Film stars contributed more than ...
