Tag: TAM

The media research agency TAM has released IPL 17 Advertising Update report which is based on the first 15 matches ...

Mumbai: Advertising in the News genre remains elevated, surpassing pre-pandemic levels with a 6% growth in 2023 over 2019. Tam ...

According to recent media reports, TAM Media Research, a media research firm, has applied for a license as a ratings ...

According to TAM AdEx- Half Yearly Advertising Report on TV Movie Genre, Jan-Jun’23 witnessed 4pc rise in ad volumes compared to ...

According to TAM AdEx-Advertising on GEC TV Channel, half yearly report, Jan-Jun’23 observed 9pc growth in ad volumes whereas Jan-Jun'22 saw ...

According to TAM AdEx-Radio Advertising Quarterly Report for Jan-Mar’23, ad volumes/station increased by 20pc compared to Jan-Mar’21, but it was ...

JioCinema, the official digital streaming partner of IPL 2023, is expected to dominate the advertising expenditure (AdEx) this season, accounting ...

Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with ...

According to TAM Sports Report on Commercial Advertising on Television for 44 matches of IPL 16 (31st Mar'23-2nd May'23), matches ...

According to TAM Sports Celebrity Endorsement Report - IPL 16 for 29 matches, there was an increase of 36pc in ...