Thursday, July 10, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

JioCinema to grab two-thirds of total IPL AdEx this season

by MN4U Bureau
May 18, 2023
in Featured, OTT
Reading Time: 2 mins read
A A
IPL on JioCinema clocks a record 1300 Cr+ video views in first five weeks
Share Share ShareShare

JioCinema, the official digital streaming partner of IPL 2023, is expected to dominate the advertising expenditure (AdEx) this season, accounting for more than two-thirds of the total AdEx.

ADVERTISEMENT

JioCinema stated that its real-time number tracking system enables advertisers to evaluate their reach, and with more people watching IPL on the move, the platform’s average concurrency rate is almost triple that of last year. 

Anil Jayaraj
Anil Jayaraj

Commenting on JioCinema’s growing influence, Anil Jayaraj, CEO, Viacom18 Sports, said, “Fundamentally, digital has options and opportunities for everybody. Digital is also measurable and targetable. Through JioCinema, advertisers are reaching the right audiences at the right price. JioCinema has also opened doors for a lot of advertisers, smaller brands and companies to join the bandwagon, which used to be the exclusive preserve of top 100 advertisers. Additionally, we have over 40 advertisers on CTV exclusively, including international brands, financial services, e-commerce, autos, B2C, B2B brands. Connected TV (CTV) advertising spots have been increasing every week of the TATA IPL.”

Vivek Srivatsa
Vivek Srivatsa

Speaking on JioCinema’s innovations in a testimonial, Vivek Srivatsa, Chief Marketing Officer, Tata Motors EV said, “Jio Cinema has brought about a revolution in IPL watching by offering free access to the tournament and leveraging cutting-edge technology to enhance the viewing experience, including 4K streaming, multicam and multi-language options. This has enabled a wider demographic to experience the spectacle like never before. The innovations in ad delivery has enabled us to take our campaign go.ev with Tiago.ev not only to urban India, but also to smaller towns. We wish to drive tremendous value from this partnership and fast forward the ongoing EV adoption in India.”

Vishal Chinchankar
Vishal Chinchankar

Vishal Chinchankar, CEO, Madison Digital, added, “Our clients have had a positive experience, as we have seen the high concurrencies resulting in to impressions having delivered on most campaigns. In some cases our client have reallocating investments on digital medium for IPL.”

According to the recent TAM report, CTV ad spots have showed a 20% growth. TATA IPL 2023 on Connected TV has reached twice the number of viewers than on HD TV, indicating the growing trend of viewers preferring the convenience and flexibility offered by CTV platforms. 

Sandeep Shukla
Sandeep Shukla

Commenting on CTV advertising, Sandeep Shukla, General Manager & Head Marketing Communication, Jaquar Group, in his testimonial, said, “JioCinema’s CTV is the go-to platform for IPL viewers across India, with high-quality 4K streaming and extensive language options. Advertisers can tap into this vast and affluent audience to increase brand awareness and engage with passionate cricket fans. Showcasing our brand’s message on CTVs for an immersive and engaging viewing experience drives high recall. It’s an excellent opportunity to reach a large, engaged audience and grow your brand with Jio Cinema’s CTV platform during IPL matches.”

According to Media Partners Asia (MPA), the IPL 2023 edition is estimated to generate $550 million in revenue, with digital capturing over 60% of the share. In the first five weeks of the tournament, JioCinema has already recorded over 1300 Cr. video views.

As per a Synchronise and Unomer report, 73% viewers are watching IPL on JioCinema.

Tags: Anil JayarajCTVIPL 2023JioCinemaMedia Partners AsiaSandeep ShuklaTAMVishal ChinchankarVivek Srivatsa

RECENT POSTS

Kavitha Jaubin Elevated to SVP – Content & Strategy at aha Tamil & Telugu
OTT

Kavitha Jaubin Elevated to SVP – Content & Strategy at aha Tamil & Telugu

July 8, 2025
0

Hyderabad: Arha Media’s regional OTT platform aha has elevated senior media professional Kavitha Jaubin to the role of Senior Vice...

Read more
HT Labs
OTT

HT Labs and The Doers Company sign strategic MoU to scale OTTplay globally via Cyprus and Dubai

July 7, 2025
0

Mumbai: In a bold step toward global expansion and cross-border innovation, HT Labs, the innovation arm of HT Media, has...

Read more
AAO NXT premieres Odia crime thriller ATITHI; now exclusively streaming
OTT

AAO NXT premieres Odia crime thriller ATITHI; now exclusively streaming

July 5, 2025
0

Mumbai: AAO NXT, an OTT platform focused on original and regional Odia content, has announced the exclusive premiere of its...

Read more
WAVES Originals to Premiere ‘Della Bella: Badlegi Kahaani’
OTT

WAVES Originals to Premiere ‘Della Bella: Badlegi Kahaani’

July 3, 2025
0

Mumbai: WAVES Originals is set to release its latest Hindi feature film, Della Bella: Badlegi Kahaani, on July 18, 2025....

Read more
ZEE5 Introduces Free Blockbuster Fridays to Broaden Access to Premium Films
OTT

ZEE5 Introduces Free Blockbuster Fridays to Broaden Access to Premium Films

June 27, 2025
0

Mumbai: In a significant step to widen content accessibility and drive deeper platform engagement, ZEE5 has launched a new initiative...

Read more
Atrangii Launches First-of-its-Kind Content Licensing Vertical, Offering Guaranteed Payouts to Creators
OTT

Atrangii Launches First-of-its-Kind Content Licensing Vertical, Offering Guaranteed Payouts to Creators

June 26, 2025
0

Mumbai: Atrangii, one of India’s fastest-growing entertainment platforms, has announced a game-changing initiative in the digital content space with the...

Read more

LATEST NEWS

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

ANALYSIS

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals
Analysis

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals

July 9, 2025
0

Mumbai: As excitement builds for Prime Day 2025, McAfee, the global leader in online protection, has unveiled alarming insights from...

PEOPLE

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company
People

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company

July 9, 2025
0

Mumbai: In a significant leadership move, The Wealth Company has appointed Debasish Mohanty as Chief Strategy Officer for its Asset...

MARKETING

New Relic appoints Lauren Nemeth as Chief Revenue Officer
Marketing

New Relic appoints Lauren Nemeth as Chief Revenue Officer

July 9, 2025
0

Bangalore: New Relic, the Intelligent Observability company, has announced the appointment of Lauren Nemeth as Chief Revenue Officer (CRO). A...

Subscribe to Newsletters

ADVERTISING

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint
Advertising

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint

July 9, 2025
0

Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing...

PRINT

The Hindu Group names A John Justin as Head of Brand Marketing
People

The Hindu Group names A John Justin as Head of Brand Marketing

June 17, 2025
0

Chennai: The Hindu Group (THG), publisher of leading media titles including The Hindu, businessline, Sportstar, and Frontline, has announced the...

AUTHOR'S CORNER

Working From Home and its Impact on PR Industry
Authors Corner

Why Purpose-Driven Brands Are Winning in PR and How to Become One

July 9, 2025
0

Public relations is experiencing a significant evolution, moving beyond traditional tactics to embrace more values-driven, narrative-rich strategies. Once dominated by...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

July 9, 2025
WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.