TV proves its mettle in affluent India; key catalyst to enhance brand equity: Reports
Mumbai: Television continues to demonstrate its power as a key driver of brand equity in India, particularly among the affluent ...
Tag: television
Television remains the highest-reach medium in India, with TV-viewing households estimated at 217 million in FY2024: MPA Deloitte Report
MUMBAI: Television remains the highest-reach medium in India, with TV-viewing households estimated at 217 million in FY2024. This translates into ...
Zee Telugu’s world television premiere Aay on November 17th at 3 pm
Hyderabad: Always entertaining its viewers with various fiction, non-fiction shows and blockbuster movie premieres, Zee Telugu is now all set ...
TV ad volumes in Auto Sector fell by 14% from Jan-June 2023 to Jan-June 2024, per Tam Adex
Mumbai: On Television Ad Volumes on TV for the Auto Sector witnessed de-growth of 14% during Jan-June 2024 over Jan-June ...
FMCG TV ad volumes fell by 6% in Jan-June 2024 versus 2023: Tam AdEx
Mumbai: In Jan-June 2024, the FMCG ad volumes on Television witnessed a degrowth of 6% over Jan-June 2023. May 2024 ...
TV ad volumes in BFSI sector rose by 14% from Jan-June 2023 to Jan-June 2024: TAM AdEx Report
MUMBAI: BFSI sector's ad volumes on television increased by 19% in during Jan-June 2024 compared to Jan-June 2022. The rise ...
OTT platforms, content diversification, inclusive storytelling expected to drive non-fiction content
The history of non-fiction content on Indian Television goes back to the early television broadcasting days- where the non-fiction content ...
Television, theatre revenues to see muted growth Oct-Dec
The television industry saw muted growth in advertising in the Oct-Dec quarter on a high base from last year, and ...
Ad volumes leap by 22pc during first 31 matches of ICC World Cup 2023: TAM Sports
According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the first 31 matches witnessed indexed growth of 22pc ...
Ad volumes leap by 28pc during first 15 matches of ICC World Cup 2023: TAM Sports
According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the first 15 matches (5th Oct'23-17th Oct'23) witnessed indexed ...
