According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the first 31 matches witnessed indexed growth of 22pc in terms of average ad volumes per match compared to ICC World Cup 2019.
Count of Categories, Advertisers & Brands grew by 31pc, 1pc and 26pc respectively in ICC World Cup’23 compared to ICC World Cup’19 during first 31 matches.
Among the Leading Categories, Perfumes/Deodorant topped the list with 8pc share of ad volumes in ICC World Cup’23. The top five categories together covered 32pc share of ad volumes. Perfumes/Deodorant & Ecom-Wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in first 31 matches.
In the top five Advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 31pc share of ad volumes during ICC World Cup’23.
50+ new categories and 175+ new brands advertised in 31 matches of ICC World Cup’23 compared to same number of matches in ICC World Cup’19. Among the 175+ new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Vi Cellular Phone Service’.
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