Consumers perceive brands that advertise on OTT/CTV as more premium: The Trade Desk
Mumbai: Consumers perceive brands that advertise on OTT/CTV as more premium says a new repoirt from The Trade Desk. When ...
Tag: The Trade Desk
The Open Internet now reaches 640 million users across India: The Trade Desk
Mumbai: New research from global advertising company The Trade Desk shows that young Indian consumers are increasingly gravitating towards the ...
The Trade Desk Launches its First Indian Market Engineering Hub in Bengaluru
Bengaluru: Global advertising technology leader, The Trade Desk (Nasdaq: TTD), ranked on Fortune’s Fastest Growing Companies globally has established an ...
The Trade Desk Integrates with Adobe Real-Time Customer Data Platform
New Delhi: The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a new integration with the Adobe ...
Nielsen and The Trade Desk Unveil New Strategic Data Measurement Partnership for the Open Internet in Europe, Asia, Mexico and Canada
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open internet measurement in key ...
The Trade Desk Enables Brands to Measure Impact of Digital Advertising in India with Store Visitation Data
New Delhi: Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced an industry-first partnership with Lifesight, a leading ...
The Trade Desk launches programmatic CTV collaboration with Samsung Ads
New Delhi: The Trade Desk, today announced a collaboration with Samsung Ads, a platform for advanced TV advertising solutions that ...
91 Percent of Indians plan to shop as optimism rides high for the upcoming festive season
New Delhi: After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season ...
Over 70 percent of Indians recognise advertising plays an important role in keeping the open internet free: Survey
New Delhi: Research conducted by global advertising technology leader The Trade Desk, in association with YouGov, reveals that three in ...
The Trade Desk Launches New Media Trading Platform Solimar for the Modern Marketer
The Trade Desk announced the launch of its new trading platform – Solimar – that will help marketers optimize their ...
