Wednesday, June 18, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

The Trade Desk launches programmatic CTV collaboration with Samsung Ads

by MN4U Bureau
September 8, 2021
in Featured, Advertising
Reading Time: 2 mins read
A A
The Trade DesThe Trade Desk k Enables Brands to Measure Impact of Digital Advertising in India with Store Visitation Data
Share Share ShareShare

New Delhi: The Trade Desk, today announced a collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can further help Indian marketers reach millions of highly engaged Indian viewers across the open internet. Through The Trade Desk’s platform, marketers will have access to Connected TV (CTV) inventory on Samsung Smart TV, offered through its free, ad-supported on demand (AVOD)streaming service, Samsung TV Plus. The collaboration will allow marketers to add Samsung CTV inventory to their programmatic media buy and, for the first time, The Trade Desk is expanding CTV advertising opportunities to India’s fast-growing open internet, which includes over-the-top (OTT), music streaming, websites, mobile apps and more.

ADVERTISEMENT

As more Indian consumers access digital content through multiple screens and platforms, CTV is emerging as the new, premium channel for India’s consumers and marketers. According to a report by Ernst & Young, CTV is expected to reach over 40 million homes in India by 2025, from seven million homes today. For marketers, CTV represents an opportunity to apply data to what is often the largest segment of their advertising investment. In addition, the collaboration will enable marketers to measure their advertising campaigns in a way that is not possible with linear TV. By applying the same level of data-driven insights that they do with their digital advertising campaigns, marketers can compare and measure ad opportunities across channels on the open internet in a transparent way.

Prabhvir Sahmey
Prabhvir Sahmey

Prabhvir Sahmey from Samsung Ads said, “India is fast becoming a programmatic-first market, with 74 percent of total digital ad sales predicted to be programmatic by next year. For this reason, India is the first market where we are launching a programmatic first strategy. Our collaboration with The Trade Desk is integral to facilitating wide access to our inventory, offering brands the opportunity to extend their reach in a premium, brand-safe environment – the biggest screen in the house.”

Tejinder Gill, General Manager of The Trade Desk in India, commented,“ Indian marketers are increasing their spends on digital advertising and steadily turning to programmatic advertising, which offers real-time measurement and better control over ad frequency.CTV, which is rapidly gaining adoption among consumers, is one of the best platforms in India for programmatic advertising. As CTV advertising does not rely on third-party cookies, marketers can also measure and compare the effectiveness of their CTV advertising with other channels on the open internet. We will leverage our global expertise to pioneer CTV advertising on the open internet in India, starting with our collaboration with Samsung Ads.”

Tags: Prabhvir SahmeySamsung AdsTejinder GillThe Trade Desk

RECENT POSTS

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal
Advertising

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal

June 18, 2025
0

Mumbai: WPP Media has secured the comprehensive media mandate for Nilkamal Limited, India’s leading furniture and material handling solutions brand....

Read more
India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Advertising

India’s Medal Count Rises to 12 on Day 2 of Cannes Lions 2025, But Momentum Slows

June 18, 2025
0

Cannes, France: After a strong start on the opening day of the Cannes Lions International Festival of Creativity 2025, India’s...

Read more
Shubhranshu Singh joins Inaugural Board of the Effie LIONS Foundation
Advertising

Shubhranshu Singh joins Inaugural Board of the Effie LIONS Foundation

June 17, 2025
0

New York: Shubhranshu Singh, currently serving as the Global Chief Marketing Officer at Tata Motors Commercial Vehicles, has been appointed...

Read more
India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Advertising

India adds 16 more Shortlists on Day Two at Cannes Lions 2025

June 17, 2025
0

Mumbai: India continues its strong showing at the Cannes Lions International Festival of Creativity 2025, adding 16 new shortlists on...

Read more
WPP Media Unveils APMEA Restructure; Prasanth Kumar to Head India & Sri Lanka
Advertising

WPP Media Unveils APMEA Restructure; Prasanth Kumar to Head India & Sri Lanka

June 17, 2025
0

Mumbai: WPP Media has announced a sweeping organisational restructure, launching a new Asia Pacific, Middle East and Africa (APMEA) regional...

Read more
Havas Creative India wins India’s First Gold at Cannes Lions 2025 for ‘Ink of Democracy’
Advertising

Havas Creative India wins India’s First Gold at Cannes Lions 2025 for ‘Ink of Democracy’

June 17, 2025
0

Mumbai: In a landmark achievement for Indian advertising, Havas Creative India, the creative agency of Havas India, has brought home...

Read more

LATEST NEWS

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal

June 18, 2025
Z Bharat celebrates the strength of Indian MSMEs with ‘Bharat Ki Udaan’ – a high-impact conclave on innovation, growth, and grassroots enterprise

Z Bharat celebrates the strength of Indian MSMEs with ‘Bharat Ki Udaan’ – a high-impact conclave on innovation, growth, and grassroots enterprise

June 18, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of...

PEOPLE

Metafusion names Avinash Trivedi as Chief Growth Officer
People

Metafusion names Avinash Trivedi as Chief Growth Officer

June 18, 2025
0

Noida: Metafusion, the next-generation Vision AI company, has announced the appointment of Avinash Trivedi as its Chief Growth Officer. In...

MARKETING

AbhiBus renews Brand Partnership deal with Superstar Mahesh Babu
Marketing

AbhiBus renews Brand Partnership deal with Superstar Mahesh Babu

June 18, 2025
0

Hyderabad: AbhiBus, the bus ticketing arm of ixigo and one of India’s premier online travel platforms, has announced the renewal...

Subscribe to Newsletters

ADVERTISING

India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Advertising

India’s Medal Count Rises to 12 on Day 2 of Cannes Lions 2025, But Momentum Slows

June 18, 2025
0

Cannes, France: After a strong start on the opening day of the Cannes Lions International Festival of Creativity 2025, India’s...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era
Authors Corner

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era

June 18, 2025
0

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Metafusion names Avinash Trivedi as Chief Growth Officer

Metafusion names Avinash Trivedi as Chief Growth Officer

June 18, 2025
WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal

June 18, 2025
Z Bharat celebrates the strength of Indian MSMEs with ‘Bharat Ki Udaan’ – a high-impact conclave on innovation, growth, and grassroots enterprise

Z Bharat celebrates the strength of Indian MSMEs with ‘Bharat Ki Udaan’ – a high-impact conclave on innovation, growth, and grassroots enterprise

June 18, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.