India Set to Surpass China as Largest SVOD Market by 2030 with 358 Million Subscriptions: AVB 2026
Mumbai: Media Partners Asia (MPA) has released Asia-Pacific Video & Broadband 2026 (AVB 2026), its flagship annual report assessing the ...
Tag: TikTok
WPP and TikTok Integrate Symphony AI into WPP Open to Supercharge Creative Solutions
MUMBAI: WPP is amplifying its partnership with TikTok. It has become the first advertising and marketing services company to integrate ...
Almost $12bn is at stake should a US ban on Tiktok go ahead; Instagram to benefit the most from a US ban on Tiktok: Warc
MUMBAI: TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through ...
India imposes fresh ban on 119 Google Play Store Apps over security concerns
Mumbai: The Indian government has issued a fresh ban on 119 mobile applications available on the Google Play Store, citing ...
TIPS Music partners with TikTok to expand music reach
Mumbai: TIPS Music Ltd, a music label with a catalogue of over 31,000 songs, has announced a direct, strategic partnership ...
Robert Gilby steps down as APAC CEO of Dentsu
Robert Gilby has officially stepped down from his role as APAC CEO at Dentsu, concluding a two-year tenure marked by ...
Global advertising spend is set to grow by 10.5%, crossing $1 trillion for the first time this year
A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to ...
Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
With 250 mn users, 65 pc Tier-2+ user base, Indian short form video platforms are here to stay
Tiktok was banned in 2020, which left a significant content gap. That has now been filled by several Indian and ...
Irony Meter: The Great Indian Tamasha – What’s next for India’s Content?
The last decade has been monumental for the media industry. From a monolithic, ‘large players take all’ scenario, the content ...
