WPP and TikTok Integrate Symphony AI into WPP Open to Supercharge Creative Solutions
MUMBAI: WPP is amplifying its partnership with TikTok. It has become the first advertising and marketing services company to integrate ...
Tag: TikTok
Almost $12bn is at stake should a US ban on Tiktok go ahead; Instagram to benefit the most from a US ban on Tiktok: Warc
MUMBAI: TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through ...
India imposes fresh ban on 119 Google Play Store Apps over security concerns
Mumbai: The Indian government has issued a fresh ban on 119 mobile applications available on the Google Play Store, citing ...
TIPS Music partners with TikTok to expand music reach
Mumbai: TIPS Music Ltd, a music label with a catalogue of over 31,000 songs, has announced a direct, strategic partnership ...
Robert Gilby steps down as APAC CEO of Dentsu
Robert Gilby has officially stepped down from his role as APAC CEO at Dentsu, concluding a two-year tenure marked by ...
Global advertising spend is set to grow by 10.5%, crossing $1 trillion for the first time this year
A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to ...
Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
With 250 mn users, 65 pc Tier-2+ user base, Indian short form video platforms are here to stay
Tiktok was banned in 2020, which left a significant content gap. That has now been filled by several Indian and ...
Irony Meter: The Great Indian Tamasha – What’s next for India’s Content?
The last decade has been monumental for the media industry. From a monolithic, ‘large players take all’ scenario, the content ...
The One Club and TikTok launch One Creator Lab
The One Club for Creativity, in partnership with TikTok, has launched ONE Creator Lab, a 20-week training program that combines ...
