Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Tiktok was banned in 2020, which left a significant content gap. That has now been filled by several Indian and ...
The last decade has been monumental for the media industry. From a monolithic, ‘large players take all’ scenario, the content ...
The One Club for Creativity, in partnership with TikTok, has launched ONE Creator Lab, a 20-week training program that combines ...
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
The live and experiential industry is recovering significantly post the pandemic, said Gaurav Mashruwala, Business Head, Viacom18 Live (Integrated Network ...
Sameer Singh has been elevated to the role of Head of Global Business (North America) at TikTok. Singh had joined ...
The One Club for Creativity, the world’s foremost nonprofit organization supporting the global creative community, has added three top industry ...
Integral Ad Science, a global leader in digital media quality, today announced the addition of a post-bid brand safety and ...
HubSpot recently issued its "State of Inbound Marketing Trends" study, and figures show that social media (44%) will be the ...
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