Reddit’s ad revenue is growing x3 faster than the wider social media market: WARC Media
Mumbai: Reddit is making headlines for its remarkable ad revenue growth, projected to hit $1.8 billion in 2025, according to ...
Tag: WARC Media
Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media
Mumbai: Amazon’s advertising engine is on a remarkable growth trajectory, with retail media ad revenue projected to exceed $60 billion ...
Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content
Mumbai: The global advertising landscape is experiencing a fundamental shift. According to WARC Media’s latest Global Ad Trends report, newsbrand ...
Almost $12bn is at stake should a US ban on Tiktok go ahead; Instagram to benefit the most from a US ban on Tiktok: Warc
MUMBAI: TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through ...
Podcast Publishers turn to Video as Ad Revenue Growth stalls: WARC Global Ad Trends
Mumbai: Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms ...
Facebook’s ad revenue set to exceed $100bn in 2024, boosted by AI, commerce, and Gen Z: WARC
Mumbai: Social media giant Facebook is set to surpass $100 billion in global advertising revenue for the first time in ...
Only 12% of Baby Boomers say that they feel ‘positive’ about advertising: Warc
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Spotify aims for $2.1bn global ad revenue by 2024 by capturing video ad budgets: WARC Media
Mumbai: Spotify is the focus of Warc Media's latest Platform Insights providing an overview of the key data points that ...
Global advertising spend is set to grow by 10.5%, crossing $1 trillion for the first time this year
A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to ...
Pinterest’s global ad revenue to reach $3.6 bn this year and $4.2 bn in 2025: WARC Media
Mumbai: Warc Media has today released its latest Platform Insights report on Pinterest, covering investment, consumption and performance. Key insights ...
