Meta is on track to surpass all global linear TV in terms of ad revenue by 2025: Warc
Mumbai: Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. Meta is ...
Tag: WARC Media
Sport will not reverse declines in linear TV ad spend: Warc Media’s Global Ad Trends report
Global spend on sports media rights is forecast to reach $61 billion this year, but a fragmented media landscape poses ...
New WARC forecast puts global retail media ad spend at $141.7bn for 2024
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach ...
Search advertising is worth $350.4bn in 2023, set for unprecedented disruption from retail media, social media and AI: WARC Global Ad Trends
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction ...
Global ad spend in publishing media set to decline 7.7pc in 2023 to $47.2bn: Report
WARC's latest Global Ad Trends report, titled 'Media models in flux,' highlights the challenges faced by content-creating publishers in the ...
Gen Z spend two-thirds of media time online, but less on social platforms: WARC
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
Global TV media costs increase 31.2% post pandemic: WARC
WARC's latest analysis found that media inflation is driving up the cost of advertising across channels, with TV most affected. ...
‘IRL’ ad investment worldwide will reach $44.4bn in 2022, still 1.6% down on pre-COVID levels: WARC
A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment ...
WARC Media Awards 2020 winners announced
Campaigns across diverse markets and product categories for both global brands including Burger King, L'Oréal, Mastercard, O2, Old Spice and ...
