WARC launches WARC Effectiveness Awards 2021 in association with LIONS
International: WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a ...
Tag: Warc
$63bn removed from the global advertising market in 2020 due to the impact of COVID-19: WARC
Global advertising spend is on course to fall by 10.2% - $63.4bn - to $557.3bn this year, led by sharp ...
70% of WARC’s Marketer Toolkit respondents say that at a time of volatility, it is harder for brands to plan for the long term
Following a tumultuous year, WARC, the global authority on effective marketing, has today released Marketer's Toolkit 2021, a guide to ...
Mobile video is top priority for APAC marketers as ad budgets remain resilient despite the COVID-19 crisis
International: Asia Pacific is a leader in mobile adoption and will likely continue to be so with nearly all marketing ...
WARC identifies new trends for effective marketing in Asia
Singapore: WARC, the global authority on marketing effectiveness, has today released the 2020 Asian Strategy Report, outlining new and successful ...
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
International: Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest-growing channel, with nearly all marketing ...
Aarti Bharadwaj and Hari Ramanathan feature in judging panel of WARC Media Awards 2020 for Best Use of Data
International: WARC, the global authority on advertising and media effectiveness, has named the jury line-up for the Best Use of ...
Cannes Lions launches Lions Live
Cannes Lions today introduces Lions Live, a digital education, inspiration, and networking experience that will run throughout June under the ...
WARC releases Asia’s Anatomy of Effectiveness
International: WARC, the global authority on advertising and media effectiveness, has today released Asia's Anatomy of Effectiveness, a report aimed at ...
Strategists want to leave agency life as they undermine the value of strategy: WARC’s The Future of Strategy 2019 report
International: WARC, the global authority on advertising and media effectiveness, has today released the results of its annual worldwide survey ...
