AI-powered measurement enables faster decisions but raises transparency concerns: WARC Report
Mumbai: WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2026, a new report examining the ...
Tag: Warc
Meta hits $55B, Google Search outperforms by 5.4pp while YouTube trails expectations: WARC
Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering ...
Nearly 45% of employed consumers are concerned about their job security: WARC Report
Mumbai: WARC has released its 2026 Global Consumer Trends Report, highlighting how financial pressures and geopolitical uncertainty are reshaping consumer behaviour, with ...
60% of CFOs doubt marketing’s value amid rising short-term pressures: WARC
Mumbai: WARC has released ‘The Pace Principle: India at Two Speeds’, a new strategic report aimed at helping marketers unlock ...
Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC
Mumbai: A new study by WARC has warned that a prolonged crisis in the Middle East could significantly disrupt global ...
FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report
Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its ...
Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026
Mumbai: WARC has released the 2026 edition of the WARC Effective 100, the global benchmark recognising the world’s most awarded ...
‘Beauty Test Stops With Me’ for Dove by Mindshare Mumbai tops global media rankings: WARC Media 100 2026
Mumbai: WARC has unveiled the 2026 edition of the WARC Media 100, the global benchmark ranking the most awarded campaigns, ...
‘Three Words’ campaign tops global creativity rankings: WARC Creative 100 Rankings 2026
Mumbai: WARC has unveiled the WARC Creative 100 Rankings 2026, the independent global benchmark recognising the most awarded campaigns and ...
55% of APAC Agencies Say Clients Favour Short-Term Gains Over Long-Term Brand Equity: WARC
Mumbai: The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that ...
