Campaign effectiveness rises up to 70% when creative strategy matches audience: WARC
Mumbai: Brands relying heavily on social and creator marketing risk limiting long-term growth unless they combine it with broader emotional ...
Mumbai: Brands relying heavily on social and creator marketing risk limiting long-term growth unless they combine it with broader emotional ...
Global consumer spending facilitated by agentic artificial intelligence (AI) is projected to more than triple to $3.35 trillion by 2030, ...
Cannes: LinkedIn, in collaboration with LIONS Advisory and WARC, unveiled new research at the Cannes Lions International Festival of Creativity, ...
Mumbai: A new study released by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 has identified eight major ...
Mumbai: WARC Media has projected that Meta will generate $240 billion in advertising revenue in 2026, representing a 22.3% year-on-year ...
Mumbai: WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2026, a new report examining the ...
Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering ...
Mumbai: WARC has released its 2026 Global Consumer Trends Report, highlighting how financial pressures and geopolitical uncertainty are reshaping consumer behaviour, with ...
Mumbai: WARC has released ‘The Pace Principle: India at Two Speeds’, a new strategic report aimed at helping marketers unlock ...
Mumbai: A new study by WARC has warned that a prolonged crisis in the Middle East could significantly disrupt global ...
