Mumbai: A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ ...
COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) brands distribute their products. As ...
New Delhi: Packaging is becoming one of the most effective channels for advertising, unlocking a demand for digital printing that ...
“Online video has emerged as an opportunity that helps brands learn more and stay up to speed about the world ...
New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of ...
WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest and most comprehensive ...
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI ...
WARC, in partnership with TikTok and Publicis Groupe, has today released a new study exploring the role social communities play ...
Chennai: MMA India, a part of MMA global the leading not-for-profit marketing trade body with heightened focus on the future ...
Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut, and SK-II are among the 20 brands whose campaigns have been shortlisted for this ...
