Mumbai: WARC, the global authority on marketing effectiveness, has unveiled The Pace Principle, a landmark research study that provides concrete ...
Mumbai: Global advertising forecasts have taken a hit as a new study from WARC indicates that market prospects have been ...
In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1, ...
MUMBAI: WARC’s latest forecasts show that global ad spend surpassed $1trn for the first time in 2024, and is expected ...
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, ...
MUMBAI: Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the industry’s focus ...
Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt ...
Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade ...
Mumbai: More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern. Warc has today released ...
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making ...
