Lack of ‘whole’ strategy thinking in a changing industry is a challenge for strategists: WARC
Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt ...
Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt ...
Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade ...
Mumbai: More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern. Warc has today released ...
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making ...
Mumbai: Gaming has a vast global audience and is a key driver of culture. Despite this in-game ad spend remains ...
Mumbai: Cautious optimism is driving changes in spending. Despite financial pressures, the travel and tourism industry is experiencing a post-pandemic ...
Mumbai: Performics India, part of Publicis Groupe India, has topped the MMA SMARTIES Business Impact Index 2023 in the Digital/Specialist ...
Developing personalized two-way interactions with customers is crucial for brands, offering a significant advantage as customer journeys grow more complex. ...
Mumbai: Warc has released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes ...
The highest accolades of the The WARC Awards for Effectiveness 2024, in association with LIONS, are announced. The awards honour the best ...
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