Meta is on track to surpass all global linear TV in terms of ad revenue by 2025: Warc
Mumbai: Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. Meta is ...
Tag: Warc
Marketers miss out on measuring the full impact of marketing investments: WARC
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Snapchat’s annual ad revenue to reach $5.2bn in 2024: WARC
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit ...
Cadbury’s Shah Rukh Khan-My-Ad’ Campaign by Ogilvy Mumbai and Wavemaker Mumbai tops WARC Effective 100 Rankings 2024
The third and final WARC Rankings are now unveiled. The WARC Effective 100 is the ultimate independent global benchmark of ...
The US retains first place as the most awarded country for creativity: Warc Rankings 2024
Mumbai: The Warc Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative ...
Highly awarded creative campaigns are significantly more effective, shows latest research by WARC
Using the results data from between 2015 and 2022, WARC has assessed the health of creativity to establish how often ...
Brands face challenges in planning for quality marketing in an AI-driven world
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to ...
61 pc marketers expect business to improve in 2024, investment in brand marketing seen at record high: Report
Despite concerns about the economy, 61 pc marketers expect business to improve next year as against the current year, according ...
WARC Awards 2024: Lenovo’s Bhaskar Choudhuri, Wavemaker’s Sindhuja Rai named APAC Jury Chairs
Jury Chairs for the WARC Awards for Effectiveness 2024 have been announced, across regions. APAC jury chairs are Bhaskar Choudhuri, ...
New WARC forecast puts global retail media ad spend at $141.7bn for 2024
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach ...
