Brands face challenges in planning for quality marketing in an AI-driven world
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to ...
Tag: Warc
61 pc marketers expect business to improve in 2024, investment in brand marketing seen at record high: Report
Despite concerns about the economy, 61 pc marketers expect business to improve next year as against the current year, according ...
WARC Awards 2024: Lenovo’s Bhaskar Choudhuri, Wavemaker’s Sindhuja Rai named APAC Jury Chairs
Jury Chairs for the WARC Awards for Effectiveness 2024 have been announced, across regions. APAC jury chairs are Bhaskar Choudhuri, ...
New WARC forecast puts global retail media ad spend at $141.7bn for 2024
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach ...
India – The Global Capital of Print Adex
Did you know that whilst Indian Adex contributes only 1.2pc to the Global Adex, the Indian Print Adex contributes 6pc ...
Ad spend in India to touch $13.7 bn in 2024: WARC report
Ad spend in South Asia is growing rapidly (up 8.9 pc this year, 12.1 pc next year), buoyed by a ...
Focus on evidence-based planning, durable measurement driving return to Marketing Mix Modelling: WARC-Amazon Ads report
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
Promise-based campaigns drive brand health, market share, and long-term sales: Report
Campaigns that clearly communicate a Promise to the Customer (PTTC) have been found to provide significant advantages in terms of ...
Goafest 2023: What stood out for me
Waltzing into Grand Hyatt, I was all ready to step into the Goa state of mind. The lazy summer afternoon, ...
Goafest 2023: ‘Creativity in advertising is about generating original and useful solutions’
A talk on day two of Goafest 2023 themed ‘Supercharging creative effectiveness: unleash the potential of your campaigns’ by Ed ...
