Bob Cohn, co-founder of BCW predecessor Cohn & Wolfe, passes away
Bob Cohn, co-founder of PR firm BCW’s predecessor Cohn & Wolfe, passed away on July 4 at the age of ...
Tag: WPP
Edelman, IPG, Omnicom and WPP join Publicis for Working with Cancer’s next action
Following a launch at Davos and a mass media global campaign around the Super Bowl, Working with Cancer is entering ...
WPP invests in diversity-focused creative agency Majority
WPP has announced the acquisition of a 30 pc stake in Majority, the US-based creative agency that combines a multicultural ...
GroupM launches hyperlocal audience targeting solution ‘Geo Granularity’ for addressable TV
GroupM, WPP’s media investment group, today announced the launch of Geo Granularity, a hyperlocal and granular targeting technology developed by ...
Nihar Naturals emphasises every Woman’s right to have appealing hair in latest ad
Nihar Naturals Hair Oil has launched a new TVC featuring its latest brand ambassador, Alia Bhatt. The campaign revolves around ...
BCW appoints Corey duBrowa as Chief Executive Officer
Global communications agency BCW has announced the appointment of Corey duBrowa as its Chief Executive Officer. Corey is currently Vice ...
Alia Bhatt named brand ambassador for Nihar Naturals
Marico’s Nihar Shanti Amla, a hair oil brand, roped in bollywood actor Alia Bhatt as the face of Nihar Naturals. ...
Parachute Advansed highlights role of hair in enhancing beauty and confidence
Marico Limited's premium hair nourishment brand, Parachute Advansed, has recently launched a new campaign TVC titled 'Shine Bejhijhak' for its ...
Effectiveness of marketing activities top driver for MarTech usage: Report
India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech ...
WPP acquires data-driven influencer marketing agency Goat
WPP has announced the acquisition of Goat, an agency which specialises in data-led end-to-end influencer marketing campaigns grounded in performance and ...
