WPP has announced the launch of a strategic, global partnership with Shopify, to bring the value of the commerce company to enterprise clients.
As part of the partnership, Shopify will collaborate with WPP and its 13,500 commerce experts on product development to build targeted solutions across sectors including consumer packaged goods, health and wellness and fashion, informed an official statement.
The companies will roll out global customised training and certification pathways for WPP employees, creating 300 certified Shopify specialists across WPP’s global network within the first year of the partnership, it added.
The partnership follows WPP’s acquisition of specialist ecommerce agency Diff in 2022. Now part of the Wunderman Thompson network, Diff has worked with Shopify for over 10 years creating stores on the Shopify platform. Through the partnership, WPP and Diff will also participate in Shopify’s Operation Hope Program, which aims to start, grow and scale one million Black-owned businesses in the United States by 2030.
Mark Read, CEO, WPP, said, “The commerce sector has seen an incredible explosion in growth over the last few years, which is why Shopify is a natural fit for our clients given its enterprise credibility and speed at which they innovate. As WPP continues to scale and strengthen its commerce offerings and expertise, I’m confident that this partnership will lead to more growth opportunities for the brands we work with.”
Harley Finkelstein, President, Shopify, said, “For two decades, we have been perfecting Shopify to enable leading enterprise brands to reach their consumers directly and accelerate their business globally. We’re excited to unlock even more opportunities for global commerce innovation and help more brands future-proof their businesses by partnering with WPP and its world-class clients.”
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