Indian consumers increasingly prefer streaming services and personalized ads
Chennai: Moloco and YouGov shared the Consumer Perceptions of Ads on Streamers Survey 2024 results today. Over 1,000 Indian and ...
Tag: YouGov
Advertisers are unsure about adapting to the Post-Cookie era and its impact on business: YouGov’s Study for taboola
Mumbai Advertisers are bracing for the cookieless world. Despite a recent decision by Google to delay the cookie phaseout, advertisers ...
YouGov and Havas expand data partnership globally
YouGov and Havas have expanded their data partnership to enhance client insights. This evolved relationship now supports Havas' Village approach, ...
TV viewing down; on-demand streaming up in Urban India since 2021: YouGuv
Mumbai: The latest data from YouGov’s media report titled ‘The 2024 Media morph’ revealed that heavy TV viewing seems to ...
Exclusive sports content drives subscriptions on streaming platforms among urban Indians: YouGov
Within the past 30 days, 67pc of global consumers have regularly followed sports through various media platforms, according to the ...
Digital media dominates consumers’ choice in India but growth in consumption appears to be slowing: Report
YouGov’s Global Media Whitepaper 2022 across 18 international markets aims to understand how media behaviour has changed during the last ...
YouTube tops YouGov’s Best Brand Rankings 2022 in India
Global tech giant YouTube has dethroned Google to top YouGov’s 2022 Best Brand Rankings in India, recording an increase of ...
42 pc social media users say gambling and bookmaking endorsements have no impact on them: Survey
YouGov’s new research reveals among the various categories of products and services endorsed by social media influencers, urban Indians claim ...
70 pc urban Indians claim their frequency of going to the cinema has decreased: Report
New data from YouGov reveals where people are watching new films, and shows how the shift to streaming platforms may ...
Horizontal marketplaces are the most visited platforms online: LS Digital report
According to an LS Digital report on “The Evolving Consumer Buying Behaviour Post-Pandemic”, India stands third place globally for the ...
