Exclusive sports content drives subscriptions on streaming platforms among urban Indians: YouGov
Within the past 30 days, 67pc of global consumers have regularly followed sports through various media platforms, according to the ...
Tag: YouGov
Digital media dominates consumers’ choice in India but growth in consumption appears to be slowing: Report
YouGov’s Global Media Whitepaper 2022 across 18 international markets aims to understand how media behaviour has changed during the last ...
YouTube tops YouGov’s Best Brand Rankings 2022 in India
Global tech giant YouTube has dethroned Google to top YouGov’s 2022 Best Brand Rankings in India, recording an increase of ...
42 pc social media users say gambling and bookmaking endorsements have no impact on them: Survey
YouGov’s new research reveals among the various categories of products and services endorsed by social media influencers, urban Indians claim ...
70 pc urban Indians claim their frequency of going to the cinema has decreased: Report
New data from YouGov reveals where people are watching new films, and shows how the shift to streaming platforms may ...
Horizontal marketplaces are the most visited platforms online: LS Digital report
According to an LS Digital report on “The Evolving Consumer Buying Behaviour Post-Pandemic”, India stands third place globally for the ...
Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India
YouGov analysis reveals Amazon Prime Video tops the list of India’s most recommended brands with a Recommend score of 84.1%. ...
Two-thirds of IPL fans watched all matches this season on TV: YouGov
As the IPL media rights auction concluded yesterday with two separate broadcasters for TV and digital, YouGov's latest research among ...
IPL continues to be a TV-first property; however engagement on digital is higher, says Havas Media Group India’s Hi-Cricket 2022 report
Mumbai: Following the encouraging response to last year’s Hi-Cricket study, Havas Media Group India has once again exclusively partnered with ...
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov
Mumbai: YouGov’s new report explores how consumption of media has changed globally in the past 12 months and identifies which ...
