Content context and placement are more vital than asset creation alone: Goafest 2025
MUMBAI: On the final day of Goafest 2025 there was a session ‘Beyond the 20 Second Ad Window – Crafting ...
Tag: Zenith
Inderjeet Singh appointed Senior Director at Zenith – The ROI Agency
Mumbai: Zenith – The ROI Agency has appointed Inderjeet Singh as Senior Director. Inderjeet joins Zenith from EssenceMediacom India, where ...
COMvergence Business Barometer H1 2024 for India: PHD, Initiative, Zenith & EssenceMediacom lead agency roster; GroupM, Omnicom Media Group and Mediabrands lead Groups
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, ...
India’s media spending in 2022 drops to $1.5 bn from $2.3 bn in 2021: COMvergence Report
COMvergence, an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, ...
ZO downgrades 2022 global adex forecast to 8pc; 12th largest ad market India to clock 20.8pc growth
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. ...
Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year: Zenith
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in ...
Digital transformation to drive 9% growth in global adspend in 2022: Zenith
The global ad market will continue its remarkable recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% ...
Travel adspend to accelerate from 24% growth in 2021 to 36% in 2022: Zenith
Travel advertising is poised for rapid growth as brands reset their relationships with consumers after the great rupture of 2020, ...
Ecommerce and online video to fuel 11% recovery in global adspend this year: Zenith
Global advertising expenditure will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on ...
Mamaearth awards media business to Zenith
Mumbai: Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch. ...
