Mamaearth awards media business to Zenith
Mumbai: Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch. ...
Tag: Zenith
Zenith appoints Priyanka Kapur as Vice President – Nestle Business
Mumbai: Zenith India has appointed Priyanka Kapur as Vice President to lead its Nestlé business. She will be responsible for ...
Alcohol adspend to grow 5.3% in 2021; to rise from US$6.7bn in 2020 to US$7.7bn in 2023: Zenith
Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad ...
Total FMCG adspend to exceed 2019 levels of spending in 2023: Zenith
Mumbai: Zenith forecasts that fast-moving consumer goods (FMCG) food and drink brands will increase their ad expenditure on digital channels ...
Growth in beauty and personal luxury advertising will remain below market average at 1.7% in 2021 and 2022: Zenith report
Decreased consumer demand for cosmetics and fragrances amid continued social distancing will restrain the recovery in beauty and personal luxury ...
Ecommerce and video fuelfaster-than-expected recovery in global adspend
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus ...
