Mumbai: Hyperspace India, Dentsu Aegis Network’s retail shopper marketing agency, has collaborated with 1441 Pizzeria, for their latest activity. For the record, 1441 Pizzeria is a young and emerging brand that was established in 2015 with an aim to introduce the authenticity of Italian wood-fired pizza to India. One of its kind, traditional Italian Wood-Fired Pizzeria is made solely in the wood oven. In a very short span of time, the brand is spread across 11 outlets in 3 major cities & is actively looking at expansion in Bangalore, Chandigarh, Delhi, Jaipur, Mumbai, Pune and more cities through franchise model.
The objective was to revamp the existing brand feel, gain more visibility through its new logo store environment and thus, connect with 1441 Pizzeria’s core audience.
The designs are adapted to the brands new ‘avatar’ and induce freshness and vibrancy. The design ensures the use of architectural elements to bring in a true experience to the consumers.
Kenrick Fernandes, Manager Marketing 1441 Pizzeria said, “1141 Pizzeria as a brand wanted to exhibit uniformity in visual merchandising for all our stores across the nation. We moreover wanted a retail partner than an agency who is empathetic & aligned to our growth vision. Hyperspace having omnipresence across India was able to accomplish the program within the turnaround time while delivering uncompromised quality standards. I appreciate the cooperative spirit and the attention to detail that enabled us to streamline the entire program. Couldn’t be more thrilled to work with such a terrific team, and we are looking forward to working with Hyperspace on our next project. We plan to open 50 pizzerias in 5 years across 10 cities.”
Arti Singh, VP Hyperspace India, said, “We are extremely happy with the outcome of the work. Our team left no stones unturned to give the best within stipulated turnaround time. What seemed challenging in the beginning was countered with a robust operational plan and execution roadmap. Our planning capabilities and scientific project management delivered to the objective.”
