Star Sports, official broadcaster of the ICC Men’s Cricket World Cup 2023, has revealed that live broadcast of the first 11 matches of the tournament has been watched by 268 million viewers, which is 5 pc higher than the 2019 edition. This includes 96 million in the age group of 22 to 40 years.
The tournament has clocked more than 59 billion minutes of TV watch-time (viewership), a growth of 22 pc compared to the 2019 edition.
Additionally, the watch-time among premium audiences witnessed growth with audiences in NCCS A witnessing a growth of 40 pc and NCCS B growing by 24 pc.
Cumulatively, SEC A&B watch-time has grown 32 pc and that among 22 to 40 year-olds by 33 pc.
The 11 matches include two played by India – vs Australia and Afghanistan.
The peak live concurrency for the tournament is 56 million viewers, registered during the India-Australia match in Chennai on October 8.
Star Sports has been producing 11 feeds for ICC Men’s CWC 2023, which includes feeds in nine languages.
India face Bangladesh today, October 19, and are set to face New Zealand on October 22 and England on October 29.
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