In a survey among 1,000 people by natural and organic skincare D2C brand Earthraga, 95.4 pc of respondents said that sustainable products are a part of their skincare routine. Further, 84.6 pc respondents rated the importance of eco-friendly practices in skincare highly.
While 47 pc of respondents said they were willing to pay extra for skincare products with sustainable ingredients, 36.5 pc said they opt for budget-friendly skincare options.
According to 59.6 pc of respondents, skincare products are considered clean or free of harmful ingredients when they contain organic and natural ingredients.
50.1 pc said they prioritise cruelty-free skincare choices, with 49.2 pc emphasising the importance of official labels in their decision-making process.
40.6 pc of participants revealed that their primary focus when using organic skincare is to tackle acne-related concerns.
Ganesh Kamath, Co-Founder, Earthraga, said, “Survey unveils profound insights into the ever-evolving landscape of skincare preferences. These findings strengthen our dedication to natural and organic skincare, echoing our mission to deliver pure, nature-inspired solutions. As we strive to lead in sustainability, the resonance of positive recommendations and trust in certifications like USDA Organic inspire our innovative pursuits tailored to our valued consumers’ diverse needs. We affirm our dedication to providing high-quality, sustainable options in line with evolving preferences.”
The sample comprised men and women from across India.
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