India: Bengali fine-dining restaurant 6 Ballygunge Place has officially launched in the capital, partnering with 80dB Communications as its integrated communications agency. This iconic Kolkata eatery, part of Savourites Hospitality Pvt Ltd, has chosen 80dB to shape its brand narrative, manage media relations, and develop social media strategies as it enters the competitive New Delhi dining scene.
Since opening in 2003, 6 Ballygunge Place has established itself as a staple of authentic Bengali cuisine in Kolkata, known for its dedication to traditional recipes, elegant atmosphere, and exceptional service. The move to Delhi represents not just geographical expansion but a strategic invitation for discerning diners to experience its culinary legacy.
80dB Communications, recognized for its effective public relations campaigns, will focus on showcasing the restaurant’s rich heritage and culinary expertise. The agency aims to enhance visibility online by engaging food enthusiasts through targeted social media marketing, influencer collaborations, and engaging content that resonates with a wide audience.
Swaminathan Ramani, Partner at Savourites Hospitality Pvt Ltd, said, “Teaming up with 80dB Communications opens a promising new chapter for 6 Ballygunge Place as we introduce our beloved flavors to New Delhi. Their industry experience and digital acumen are invaluable assets that will help us resonate with the city’s epicureans and integrate seamlessly into its vibrant dining tapestry.”
Kiran Ray Chaudhury, Co-founder and Jt. Managing Director of 80dB Communications, shared her excitement about the collaboration, “It is a privilege to represent such a distinguished brand as it makes its mark in Delhi. 6 Ballygunge Place is renowned for its genuine Bengali fare and deep-rooted heritage, and we are thrilled to elevate its narrative in the capital. Our goal is to establish 6 Ballygunge Place as a must-visit destination for food lovers, where every meal becomes a cherished culinary experience.”
