Mumbai: 82.5 Communications, a full-service integrated agency and a key pillar of the Ogilvy Group, has announced the appointment of Rohitash Srivastava as its Chief Strategy Officer. This strategic move underscores the agency’s commitment to strengthening its strategic capabilities and accelerating its impressive growth momentum.
With over two decades of experience spanning communication planning, experience strategy, and brand consulting, Rohitash transitions into this role as part of an internal movement within the Ogilvy Group. Previously, he led strategic planning for Ogilvy India (North), shaping impactful campaigns for some of India’s most iconic brands, including The Coca-Cola Company, GSK’s Eno, Dabur India, Perfetti, Mother Dairy, and RSPL Group.
This appointment comes at a time when 82.5 Communications is experiencing significant business expansion and creative recognition. Rohitash’s deep expertise in consumer-centric thinking, ideation, and innovation is expected to fuel the agency’s momentum.
Kiran Ramamurthy, CEO, 82.5 Communications, said, “82.5 Communications is on a fantastic growth trajectory, powered by the outstanding work our teams are delivering. Rohitash’s strategic sharpness and proven ability to simplify complex challenges will be instrumental in driving our next phase of growth. His approach—rooted in common sense, conversation, and creativity—aligns perfectly with our vision for modern brand-building.”
Expressing his enthusiasm, Rohitash Srivastava added, “82.5 Communications is emerging as the growth engine for Ogilvy, and I am thrilled to be part of this transformational journey. The talent and energy I see in Kiran, our CEO, and our CCOs, Anuraag and Mayur, make this an exciting place to build the future of brands. We’ve got great momentum, and this is just the beginning.”
Rohitash’s industry recognition includes multiple EFFIE Awards, including Gold and three Silvers at APAC EFFIES, and he was named India’s Top Digital Planner by Digital Market Asia and Business World in 2016. Beyond his corporate achievements, he is an academic contributor and social impact advocate, teaching brand strategy at MICA and MET Mumbai while also engaging in social service through the Community Empowerment Lab, focusing on reducing infant mortality.
