Mumbai: Vadilal has appointed 82.5 Communications Pvt. Ltd. to manage its creative mandate. Renowned as a leading processed food manufacturer, Vadilal is synonymous with the country’s ice cream industry.
82.5 Communications will oversee full-service creative duties for Vadilal’s diverse portfolio, including packaging design. Known for its wide range of ice creams—such as cones, candies, bars, and family packs—Vadilal also offers premium products like the ‘Gourmet Premium Ice Creams’ line, along with innovative items like Flingo cones and Bada Bite bars launched in 2011.
Commenting on the Vadilal X 82.5 Communications association, Aakanksha Gandhi, President – Branding & New Business Development said, “As a 90’s kid I grew up watching the ground-breaking works of Piyush Pandey and Ogilvy on TV and dreaming of a day when I could collaborate with such creative brilliance for Vadilal Ice Creams. Today, having been actively involved in the family business, I am proud to see Vadilal reach a stage where 82.5 Communications is the perfect partner to help us capitalize on the exciting opportunities ahead in the Indian ice cream industry. This partnership is the fulfilment of a personal aspiration, and it feels like being handed the ultimate creative opportunity. I am truly eager to witness the remarkable ideas and innovation that this association will bring to life.”
Niraj Presswala, General Manager – Marketing & Branding says, “Vadilal Ice Cream is one of India’s leading ice cream brands, and as we continue to grow year after year, our goal is to connect with people of all age groups. Partnering with 82.5, we are committed to developing a distinctive brand language, communication and driving exceptional sales growth with brand inputs. With our resilience and the creative expertise of 82.5, we are confident in delivering something extraordinary to our audience.”
Chief Creative Officer of 82.5 Communications, Anuraag Khandelwal says, “I believe ice creams truly evoke happiness. Vadilal has a rich legacy, and their products are truly worth every bite (I love their BadaBite). We are thrilled to partner them and embark on this flavourful journey. It’s an exciting opportunity to spread the joy and love for ice creams in a country that has a sweet tooth for every occasion.”
Echoing this sentiment, Naveen Raman, Executive Vice President & Branch Head, 82.5 Communications – South, added, “We are thrilled to partner with Vadilal and our chemistry with team Vadilal has been phenomenal. Vadilal holds a special place in the hearts of consumers, and we aim to spread its love deeper and elevate the brand to newer heights.”
With a strong legacy and a clear vision for the future, Vadilal has partnered with 82.5 Communications to continue its journey under the spirit of ‘Har Dil Bole Waah.’ Part of the Ogilvy Group, 82.5 is WPP India’s youngest creative agency, established in 2019. The agency, with nearly 100 employees across Mumbai, Delhi, Kolkata, and Bengaluru, specializes in brand stewardship, strategy, digital content, and production, embodying ingenious Indian ideas.
