Mumbai: 91Brands has bolstered its leadership team with the appointment of retail industry veteran Sumit S Suneja as Founding Member and Director – Growth & Partnerships. Founded in 2025 by retail veteran Vineet Gautam, 91Brands positions itself as a bridge between global and Indian retail ecosystems, supporting international brands entering India while enabling Indian brands to scale globally.
Suneja joins 91Brands following a distinguished tenure at Bestseller India, where he played a pivotal role in driving the growth and expansion of several leading fashion brands in the country. With over a decade of experience spanning retail growth, business expansion and strategic partnerships, he brings deep market insight and a proven track record of scaling brands across channels.
The appointment was officially announced by the company on social media. Commenting on the development, 91Brands wrote on LinkedIn, “We are thrilled to welcome a retail industry veteran to the 91Brands leadership circle. Please join us in welcoming Sumit S Suneja as a Founding Member and our new Director – Growth & Partnerships!
Sumit joins us following a stellar tenure at Bestseller India, where he played a pivotal role in shaping the growth of some of the country’s most iconic fashion brands. He brings to 91Brands a rare blend of deep market expertise, a “growth-first” mindset, and a formidable track record in building lasting strategic alliances.
As a Founding Member, Sumit will be the architect of our expansion strategy, driving:
Strategic Alliances: Forging partnerships that put 91Brands in front of the right audiences.
Channel Growth: Scaling our footprint across digital and physical marketplaces.
Brand Synergy: Leveraging his Bestseller experience to sharpen our competitive edge.
The mission at 91Brands has always been to build for the future.
With Sumit’s leadership, that future just got a lot closer.
Welcome to the team, Sumit! Let’s make history.”
In his new role, Suneja will lead 91Brands’ expansion strategy, with a focus on building strategic alliances, scaling brand presence across digital and offline channels, and strengthening brand synergies to sharpen competitive positioning.
