Mumbai: JioStar today announced the findings of its Festive Sentiment Survey 2025, revealing that 92% of Indian consumers plan to continue or increase their festive spending this year. The insights point to strong consumer confidence and highlight a significant opportunity for brands to influence buying decisions, with 65% of shoppers yet to decide which brands to purchase from. The average festive shopping budget stands at ₹16,500.
The survey underscores key consumer trends: rising millennial spend, increased spending by men, women driving purchase variety, category expansion across fashion, beauty, wellness, appliances, mobiles, and a resurgence in gifting—nearly half of consumers plan to shop for others this festive season.
To capitalise on this momentum, JioStar has unveiled its most ambitious festive entertainment line-up yet, spanning TV, digital, and on-ground celebrations. The #HarGharMeinJashn campaign aims to create moments of joy across Onam, Durga Puja, Navratri, Ganesh Utsav, Diwali, and other cultural milestones, combining flagship shows, regional favourites, and digital-first live events like Janmashtami LIVE, Navratri LIVE, and Dussehra LIVE.
“This year’s festive outlook is marked by strong consumer optimism and evolving media consumption. Marketers are looking to engage audiences across platforms and languages, and that’s where JioStar’s robust festive offering becomes invaluable. With #HarGharMeinJashn, we are creating a high-impact funnel for brands across discovery, intent, and purchase touchpoints,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.
The festive programming line-up includes:
- Bigg Boss across five languages
- Star Parivaar Awards
- New weekend reality format Pati Patni Aur Panga
- JioHotstar Specials such as Trial 2, Salakaar, Rambo in Love
- Blockbuster films including Chhaava, Kesari 2, Empuraan, Thudaram
- Daily fiction leaders like Kyunki Saas Bhi Kabhi Bahu Thi (Hindi), Siragadikka Aasai (Tamil), Chempaneer Poovu (Malayalam)
- International titles including Thunderbolts, A Minecraft Movie, Final Destination Bloodlines, King & Conqueror, Only Murders in the Building S5
Key survey findings include:
- 85% report their financial situation has improved or remained stable in the past year
- Millennials expected to outspend Gen Z
- Women shoppers to purchase across more than two categories
- Top categories: apparel/fashion (33%), mobiles (27%), electronics (18%)
- Online discovery dominates: 76% cite online ads, OTT/UGC, and social as key information sources
- Omnichannel retail: 52% plan to shop online, 42% offline
- Digital payments dominate with 61% preferring UPI or wallets
For advertisers, JioStar is offering enhanced media solutions including pre-roll takeovers, pause ads, interactive formats, MegaBlasts for maximum reach, JioStarverse for AI-powered influencer engagement, and Moment.ai for contextual storytelling.
With its unparalleled reach—commanding ~50% TV viewership during festive peaks—and deep cultural integration, JioStar positions itself as the go-to platform for brands aiming to connect meaningfully and memorably with consumers this festive season.
