Mumbai: The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016. Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday.
The Advertising Club had, in preparation of this year’s Effies, drawn up a slew of changes to revamp the awards. In keeping with the convenience of the digital world we live in, for the first time, entries could be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in our country, a new category called New Product or Service – Best Campaign for a Start-up, had been introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.
The detailed list of finalists for each category is as follows:
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Consumer Products – Cosmetics and toiletries, personal hygiene |
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| Sr. No. | Brand Name | Campaign Title |
| 1 | Anchor White Toothpaste | Bindaas Daant Toh Bindaas Aap |
| 2 | Clean & Clear | CLEAN & CLEAR SEE THE REAL ME – A HIMALAYAN ODYSSEY |
| 3 | Close up | First Move |
| 4 | Dabur Vatika | Brave N Beautiful |
| 5 | DETTOL | DETTOL- INDIA’S NEW CURRENCY FOR HYGIENE |
| 6 | DETTOL SQUEEZY | DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT |
| 7 | Dove Hair Care | Damage that helped Dove win |
| 8 | Fair & Lovely | Delay Marriage |
| 9 | Godrej Cinthol | Alive Is Offline |
| 10 | Godrej Expert | My First Hero |
| 11 | Hamam | Reverse Celebrity Endorsement |
| 12 | Nihar Shanti Amla | Change Made Easy |
| 13 | Parachute Advansed Ayurvedic | Don’t Ignore Hair Fall |
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Consumer Products – Beverages and drinks |
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| 1 | Bournvita | Swimmer |
| 2 | Kinley | Kinley: Give truth a chance |
| 3 | Mountain Dew | Mountain Dew Naam Bante Hain Risk Se – Evolution of an Iconic Brand |
| 4 | Nescafe | How Nescafe redefined the role for coffee in the life of the Indian youth |
| 5 | Paper Boat | Drinks and Memories |
| 6 | Pepsi | Crash the Pepsi IPL – From Consumers to Co-marketers |
| 7 | Tang | TANG – Reversing the curse of concentrates |
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Consumer Products – Confectionary and food |
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| 1 | Aashirvaad | Living up to a mother’s promise |
| 2 | Cadbury 5star | Stay Cool, Stay Lost |
| 3 | Cadbury Dairy Milk Silk | BUBBLED UP FOR JOY |
| 4 | Dabur Honey | Jealous Husbands |
| 5 | Kellogg’s Chocos | “Khuljaye Bachpan” |
| 6 | Kellogg’s CornFlakes | Customization |
| 7 | Kellogg’s CornFlakes | Solid versus Liquid |
| 8 | Kissan | Changing Kissan’s Roll |
| 9 | Knorr | Small Pangs of Hunger |
| 10 | MAGGI | MAGGI #WeMissYouToo |
| 11 | Maggi Noodles | Khushiyon ki recipe |
| 12 | NESTLÉ MILKYBAR | PLAY AND LEARN WITH A TREAT YOU CAN EAT |
| 13 | NESTLÉ MUNCH | MUNCHIFICATION – ‘MUNCH KHAO – APNE MANCH PE AAO’ |
| 14 | Nutralite | When Lord Ganesha Walked The Talk For Nutralite |
| 15 | Saffola | Making Women’s Heart Visible |
| 16 | Saffola Masala Oats | Can Foodies Be Fit Too? |
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Consumer Products – Others |
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| 1 | Ariel Matic | Ariel – Share The Load |
| 2 | Scotch Brite Scrub Pad | The Legend of Scotch Brite |
| 3 | Surf Excel Bar | Stain Eraser |
| 4 | Titan Raga | Titan Raga – Winning back love lost |
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Consumer Durables – Automobiles and auto parts, two wheelers and auto related |
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| 1 | BMW | Don’t Postpone Joy |
| 2 | Castrol CRB Minitruck | Castrol CRB Minitruck – Launch |
| 3 | Ford Figo Aspire | Ford Figo Aspire – What Drives You? |
| 4 | Godrej aer | #changetheaer |
| 5 | Mahindra Two Wheelers | Kisi Se Kam Nahi |
| 6 | Mahindra XUV 500 | Reclaim the pole position |
| 7 | Tata Prima | T-1 Season 2 The Sequel that beat the Blockbuster |
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Consumer Durables – Electronic goods |
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| 1 | CP Plus | “Upar wala sab dekh raha hai” (The one above sees all.) |
| 2 | Dell | Ratta Raaga |
| 3 | Kindle Paperwhite | Kindle – the joy of reading |
| 4 | LENOVO INDIA | LENOVO POWERS THE GAMER IN YOU |
| 5 | Tata Sky Ltd. | Daily Dillagi |
| Consumer Durables – Others | ||
| 1 | Havells LED | Bill Chota Dil Bada |
| 2 | JSW Cement | JSW Cement: from slow – setting to fast moving |
| 3 | JSW Neosteel | Creating new category codes in steel retailing |
| 4 | pepperfry.com | Beating the blues |
| 5 | Tanishq | Timeless Relationship |
| 6 | Tanishq | Promises |
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Services – Telecom and related products |
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| 1 | Airtel | Launching Airtel 4G – Challenging skepticism |
| 2 | Truecaller | Truecaller – Take the Right Call |
| 3 | Vodafone | Fast internet is a force for good |
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Services – Financial Services |
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| 1 | Birla Sun Life Insurance | BSLI Khud Ko Kar Buland |
| 2 | HDFC Life | Apno ko apne dum pe jeena sikhao |
| 3 | ICICI Bank | ‘Expression Debit Card’ |
| 4 | Policy Bazaar | Ullu Thullu |
| 5 | Tata AIA Life Insurance | Daddy aur Zooey (making Good happen) |
| 6 | Vodafone M-Pesa | Power to migrants |
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Services – Media & Entertainment |
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| 1 | Hotstar | Go Solo |
| 2 | hotstar | Bahut Far |
| 3 | Indian Super League | Let’s Football |
| 4 | Mumbai Indians | Connecting millions of fans to a cause |
| 5 | Postpickle | For a sister |
| 6 | Satyamev Jayate Season 3 | Mission Impossible to Possible |
| 7 | Sony Max (Max) – IPL | Diwali, Christmas, Eid and now, IPL |
| 8 | Star Sports | Nanhi Kali |
| 9 | Youtube | The Suffering of Buffering |
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Services – Others |
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| 1 | Diu Tourism | Keep Calm and Visit Diu |
| 2 | Faasos | We Got Your Food |
| 3 | Flipkart | #GrowWithFlipkart |
| 4 | Ola | Chalo Niklo |
| 5 | OLX.in | Don’t Be Chipku |
| 6 | PayTM | PayTM Karo – Giving India a New Currency |
| 7 | YATRA.COM | EHSAAN MAT LO |
| 8 | Zing Digital | Divide and Rule |
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Corporate Advertising / Reputation |
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| 1 | Dainik Jagran | Jagran Sanskarshala – When a newspaper decided to become the nation’s teacher |
| 2 | Inorbit Malls | BRINGING THE BACKYARD TO THE SHOPFRONT |
| 3 | JSW Steel | Will of Steel |
| 4 | Kellogg’s India | #Feeding Dreams |
| 5 | OLX.in | Keemat Bhi Kuch Keemti Bhi |
| 6 | OMRON | OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE |
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Retail |
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| 1 | Amazon.in | Aur Dikhao! |
| 2 | FirstCry.com | Bachon Ki Shopping Bachon Ka Khel Nahi |
| 3 | Flipkart | The Big Billion Day |
| 4 | Flipkart | Wish Chain |
| 5 | McDonald’s | McDonald’s KuchPalOffline : How a food destination turned into a friendship destination |
| 6 | SHOPCLUES | INTRODUCING INDIA TO COMMUTE COMMERCE |
| 7 | SHOPCLUES | INTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY |
| 8 | Tanishq | Divine Ornaments |
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Healthcare |
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| 1 | Dabur Odomos | Odomos-How did we make odomos a part of school uniform |
| 2 | Johnson & Johnson – OneTouch | Khud Ki Care |
| 3 | Nestle | Nestle Now Everyone can Breastfeed a child! |
| 4 | Nicotex | U Quit Something I Quit Something |
| 5 | Sugar Free | How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea! |
| 6 | Volini | Volini Recovery Zone |
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B2B |
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| 1 | Flipkart | #GrowWithFlipkart |
| 2 | Havells LED | Bijli Bachao |
| 3 | IBM | Score with Data |
| 4 | JSW Steel | Will of Steel |
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Interactive Marketing |
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| 1 | Ariel Matic | Ariel – Share The Load |
| 2 | Cadbury 5 Star | Cadbury 5 Star – #JoKhaayeKhoJaaye |
| 3 | Dabur Vatika | Brave N Beautiful |
| 4 | DBS BANK | CHILLI PANEER 2 |
| 5 | DIU Tourism | Ilha De Calma |
| 6 | Google India Pvt Ltd. | Great Online Shopping Festival – #72HoursOfCrazy |
| 7 | hotstar | Go Solo |
| 8 | Make Love Not Scars | End Acid Sale |
| 9 | Pepsi | Crash the Pepsi IPL – From Consumers to Co-marketers |
| 10 | Vogue Empower | #VogueEmpower |
| 11 | Wildcraft India Pvt. Ltd. | Changes in latitude, Changes in attitude |
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Small Town and Rural Marketing |
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| 1 | Idea | World Wide Wisdom |
| 2 | UNICEF | ‘Down’, but not out |
| 3 | Vodafone M-Pesa | Self defence umbrella |
| 4 | Vodafone M-Pesa | Power to migrants |
| 5 | Wheel | Lo Karlo Baat |
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Regional |
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| 1 | Asian Paints Apex Ultima Protek | Coconut Tree Climber |
| 2 | Hamam | Reverse Celebrity Endorsement |
| 3 | Havells | Hawa Badlegi |
| 4 | KALYAN SILKS | WHEN A MALAYALEE STORE BECAME A KANNADIGA STORY |
| 5 | Nutralite | How Ganesha came to life to spread the message of healthy habits |
| 6 | OLX.in | Don’t Be Chipku |
| 7 | Tata Gluco Plus | Tata Gluco Plus – Taking the gas out of carbonated soft drinks |
| 8 | Tata Sky Ltd. | South Invasion |
| 9 | Vodafone M-Pesa | Self defence umbrella |
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Direct Marketing |
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| 1 | Colgate | Spreading a million smiles |
| 2 | Cremaffin | Constipasana – Posture of Relief |
| 3 | Dabur Vatika | Brave N Beautiful |
| 4 | Dainik Jagran | Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’ |
| 5 | Make Love Not Scars | End Acid Sale |
| 6 | Philips India | HIMinitiative |
| 7 | The Akanksha Foundation | A for Anthem |
| 8 | Vodafone Business Services | Business is our middle name |
| 9 | Vodafone Business Services | Ready For The Big League |
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Experiential Marketing / Brand Experience |
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| 1 | Chhanv Foundation | Donate A Face |
| 2 | Fair & Lovely | Scaling The Everest |
| 3 | Godrej HIT | Track The Bite |
| 4 | MAKING TECHNOLOGY CHILD’S PLAY | |
| 5 | KALYAN SILKS | WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE) |
| 6 | Lakme India | Launch and taking it to more than a million |
| 7 | Nutralite | India’s first ever shape-shifting Ganesha demonstrates the power of healthy habits |
| 8 | Practo | Broken Promises |
| 9 | Saffola | Making Women’s Heart Visible |
| 10 | Saffola Masala Oats | Can Foodies Be Fit Too? |
| 11 | Samsung India Electronics | Samsung Galaxy S6 Launch Blogathon |
| 12 | SAP India | Unique Interactive Promotion That Engaged SMBs |
| 13 | Skore | Making Condoms Fashionable |
| 14 | Star Movies Secret Screening | The Best Shared Secret |
| 15 | Tanishq | Gift a Moment |
| 16 | The Roadster Life Co | Roadster Pocketman |
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Effie for Good |
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| 1 | Dabur Vatika | Brave N Beautiful |
| 2 | Make Love Not Scars | End Acid Sale |
| 3 | Sugar Free | Donate Your Calories |
| 4 | The Akanksha Foundation | A for Anthem |
| 5 | UNICEF | ‘Down’, but not out |
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David v/s Goliath |
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| 1 | Anchor | Bindaas Daant Toh Bindaas Aap |
| 2 | Diu Tourism | Keep Calm and visit Diu |
| 3 | FirstCry.com | Bachon Ki Shopping Bachon Ka Khel Nahi |
| 4 | Moods Condoms | Play It Right |
| 5 | Paper Boat | Drinks and Memories |
| 6 | SHOPCLUES | INTRODUCING INDIA TO COMMUTE COMMERCE |
| 7 | Tata Gluco Plus | Tata Gluco Plus- Taking the gas out of Carbonated Soft Drinks |
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Integrated Advertising Campaign |
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| 1 | Amazon.in | Aur Dikhao! |
| 2 | Ariel Matic | Ariel – Share The Load |
| 3 | BMW | Don’t Postpone Joy |
| 4 | Diu Tourism | Keep Calm and visit Diu |
| 5 | Flipkart | The Big Billion Day |
| 6 | Flipkart.com | Wish Chain |
| 7 | Godrej KALA HIT | KONE KONE MEIN DANGER |
| 8 | Greenply | Ask Greenply |
| 9 | hotstar | Go Solo |
| 10 | Idea | IIN Second Chance |
| 11 | Kellogg’s India | #Feeding Dreams |
| 12 | Mountain Dew | Mountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand |
| 13 | Nescafe Classic | How Nescafe redefined the role for coffee in the life of the Indian youth |
| 14 | Nicotex | U Quit Something I Quit Something |
| 15 | OLX.in | Keemat Bhi Kuch Keemati Bhi |
| 16 | Paper Boat | Drinks and Memories |
| 17 | PayTM | PayTM Karo – Giving India a New Currency |
| 18 | Pepsi | Crash the Pepsi IPL – From Consumers to Co-marketers |
| 19 | Saffola | Making Women’s Heart Visible |
| 20 | Saffola Masala Oats | Can Foodies Be Fit Too? |
| 21 | Sony Max (Max) – IPL | Celebrating India’s only secular festival |
| 22 | Star Sports Mauka Campaign | Mauka Mauka |
| 23 | TATA SKY | Daily Dillagi |
| 24 | Titan Raga | WINNING BACK LOVE LOST |
| 25 | Truly Madly Matchmakers | #BoyBrowsing |
| 26 | Vodafone M-Pesa | Power to migrants |
| 27 | Yatra.com | EHSAAN MAT LO |
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Best On-going Campa |
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| 1 | Bournvita | Tayyari Jeet Ki (Prepare to Win) |
| 2 | Cadbury Gems | Role Reversal |
| 3 | Dove Hair | Damage is beautiful |
| 4 | Idea | An Idea Can Change Your Life |
| 5 | OLX.in | Bech De |
| 6 | Tata Tea | From Packaged Good to Packaging Good |
| 7 | The Akanksha Foundation | GIVE TO RECEIVE |
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New Product or Service |
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| 1 | Mahindra Jeeto | Sahi Chuno. Kamao Jyada |
| 2 | pepperfry.com | OFFLINE TO ONLINE FURNITURE SHOPPING |
| 3 | Practo | Life Mein |
| 4 | Salaam Baalak Trust | The light bag – Bringing children out of the dark |
The Effie Awards 2015 gala ceremony will be hosted at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai, 6:30 PM onwards.
Founded in 1954 The Ad Club is an industry body that provides a dynamic platform for professionals from the Advertising, Marketing, Media, Research and Communication fraternity to gain from each other’s experience. The mission of the club is to create forums and events to help its members improve their professional competencies, thereby raising the standards of Indian advertising. It is the organizer of the some of the pre-eminent events of the industry like – Ad Club Awards, The ABBYs, EFFIEs, EMVIEs and Young Achievers. The advertising club along with the AAA’s of I jointly conducts the biggest advertising festival in the country called the Goa Fest.
