Bihar: BIG Ganga, the No.1 regional entertainment channel of Bihar & Jharkhand has launched the seventh season of its most successful reality show, BIG Memsaab. After creating waves across the region through multiple seasons, this show which brings forth the hidden talents of housewives in the region is now ready to launch its seventh season. Auditions for BIG Memsaab Season 7 have successfully begun with a great turnout in Jamshedpur and Ranchi, followed by other markets till 8th May 2016.
Speaking on BIG Memsaab’s launch of Season 7, a BIG Ganga spokesperson said, “BIG Memsaab is a talent reality show which provides a unique platform for housewives to showcase their talent, capability and beauty. After receiving an enormous response for our last six seasons, we have come up with a brand new season of the show. Being the leading regional general entertainment channel of Bihar & Jharkhand, we only strive to provide original content which is entertaining and engages maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points”.
Some of the country’s largest brands have associated with BIG Memsaab Season 7 – Title Sponsor – Xpert, Co-presented by Horlicks and Powered by Colgate.
Auditions for BIG Memsaab Season 7 in the Bihar, Jharkhand, UP region have been planned across 12 key markets namely Jamshedpur, Ranchi, Bokaro, Dhanbad, Bhagalpur, Muzzafarpur, Chhapra, Patna, Varanasi, Gorakhpur, Lucknow. Following the auditions, contestants will be shortlisted for the finals, and these Memsaab’s will then fight for the title of BIG Memsaab Season 7.
Participants have to qualify for three stages of audition – Talented Memsaab, this round will focus on various talents that the participants can showcase, few shortlisted contestants will move to the next stage – Khubsurat Memsaab, where they will be judged on their grooming capabilities. Qualifying in the second stage, the semi-finalists will reach the third audition round which will be -Kitchen Ki Memsaab where they will have to showcase their kitchen skills.
BIG Memsaab allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike. Apart from 92.7 BIG FM and BIG MAGIC, the activity will be promoted across through on-ground activation, OOH, Print, Digital and Cinema.
BIG Ganga is distributed across all cable operators across the states of Bihar, Jharkhand & UP and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.
