Mumbai : According to the unaudited consolidated financial results of Zee Entertainment Enterprises Limited for Q2FY19, approved by the Board of Directors, ZEE5 the digital entertainment destination of Zee Entertainment Enterprises Limited (ZEEL), became the #2 digital entertainment platform with 41.3 million Monthly Active Users (MAU) in Sep’18, 190% growth since Apr’18.
Launched in February, ZEE5 has been the fastest growing digital entertainment platform and has become the #2 platform in India. ZEEL continued to be the #1 television entertainment network with an all-India viewership share of 19.9%.
The performance metrics of ZEE5 shows a monthly active users (MAU) of 41.3 mn, recording a growth of 190% against its growth in April’18. Over the same time, video views grew 340% and videos viewed per user almost doubled, leading to a significant improvement in user engagement.
The results also show that the ZEE5 users currently spend an average of 31 minutes per day on the platform. ZEE5 has been consistently amongst the top-5 free and the top-3 grossing entertainment apps as per the Google Play store rankings.
The app downloads more than doubled in the second quarter, making it the second most downloaded entertainment app on Google Play store during the quarter. ZEE5 also featured as the editor’s choice app in the ‘Made by Indians’ section on Independence Day.
In line with its target to be the one-stop entertainment destination, ZEE5 continues to expand its content catalogue. The platform has so far released 29 original content, including finite-format fiction shows, reality shows, original movies and short movies. The original content covers genres like biopic, comedy, drama, reality, thriller and docu-drama. During the quarter, two seasons of our first tentpole property, Karenjit Kaur – An Untold Story, were launched and received great response from the audience. Our second Tamil original series Kallachirippu received rave reviews from audience as well as critics. ZEE5 Film Festival released 6 never-seen before movies by some of the finest directors featuring critically acclaimed actors. Given the original content pipeline, ZEE5 is set to become the biggest producer of Indian language content for digital audience. ZEE5 also premiered some of the latest movies across 6 languages.
Along with digital original content and movie premieres, ZEE5 brings more than 55 hours of new TV content in 8 languages daily to its users. ZEE5’s innovations in catch-up content like ‘Week in Short’, ‘5-min Webisodes’, ‘Behind the Scenes’ have increased the content options for consumers. ZEE5 also launched its first integrated property, Love Me India, a live reality show on &tv, enabling voting exclusively through the app.
Partnerships with key players in the digital eco-system is one of the main pillars of growth for ZEE5 to drive higher reach and sampling. ZEE5 has already entered into a partnership with two of the leading telecom operators. Along with collaborating to curate content for teleco’s subscribers, both the partners will also drive joint marketing solutions. The Company is discussing similar partnerships with other telecom operators, broadband service providers, device manufacturers and e-commerce companies.
