Mumbai: Interbrand,the world’s leading and most influential brand consultancy,recently completed five years in India. As the market globalises and grows, the consultancy is pushing the envelope with its global best-in-class solutions.
On the occasion, Interbrand revealed decade’s top 5 Branding assignments that established its leadership credentials in the market. The list begins with the rebranding of Godrej through which a brand led organisational transformation was illustrated for the Indian market. The next in line was the Mahindra global brand aspiration exercise which can be hailed as the first serious exercise by an Indian brand to rise to a global brand status. The next project perhaps was the biggest branding exercise that the country had seen and will see in years to come Reliance JIO. A brand that by design transcended the category and spawned the Digital Life platform as India’s first new age tech brand. The recent years saw Interbrand rebrand the iconic Britannia to reconnect it to its new business ambitions of being a Total Global Foods Company. And lastly its iconic move was in form of repositioning Infosys to help it move upstream in the newtechnology sector paradigms.
On the occasion, Interbrand announced a slew of new wins as well as expansion into adjacent markets as its new plan to sustain its leadership. Interbrand has already established its business in Sri Lanka with its local partner MND. MND has branded and repositioned many of Sri Lanka’s renowned brands that include Aitken Spence Plc, Elephant House, Goodhope Plc, Lion Lager and Ceylinco Life. After the thriving association today, Interbrand’s Sri Lanka partner has team strength of 8 people and is working with brands like HNB, LB Finance, DIMO, Softlogic and Nawata among others.
Interbrand is also planning on expanding its business in markets like Maldives and Bangladesh in 2019.
In addition to expanding its business geographies, Interbrandunveiled key account wins in Indiawhich includesbrands like Haldiram’s, Godrej Properties, Britannia Dairy, AshokLeyland, Jain Farm Fresh and Kansal Nerolac.
Interbrand’s India Head Ashish Mishra said: “In half a decade, Interbrand has built relationships with a third of the country’s 40 most valuable brands. We are excited to create some great branding work for our new clients. We see strong, respected businesses in Sri Lanka, the Maldives and Bangladesh. Being the youngest in the global network, this expansion makes us the premier brand consultancy in the subcontinent.”
Gonzalo Brujo, Interbrand’s global growth officer and part of the network’s globalleadership team, said: “Interbrand India has shown immense growth by evolving products according to customer needs and by being purpose-driven. We believe this expansion will be a huge success.”
Michel Nugawela, head of Interbrand’s partner in Sri Lanka, said: “We are experimenting with new ways to grow; this will be a remarkable journey. Globally, Interbrand has played a leading role in instilling confidence among business leaders through its robust value-based methodology which has grown businesses of the best global brands.”
