Mumbai :A few years ago, the idea of thousands of people watching a stand-up comic or an indie musician performing live was unthinkable, and now it’s routine. Insider.in has always been at the forefront of this change, curating and ticketing thousands of comedy events since its inception in 2014, and has now announced their latest innovation on the Insider.in platform – ‘Digital events’.
Nestled under the ‘Play it live’feature on the Insider.in app, this is the company’s first step towards building a platform for digital events via an integrated, interactive live stream on the Insider.in app.
“Digital events is an interactive video format where organisers can create new formats that can combine real-time audience reactions, adaptive content, sponsor messaging, commerce and rewards. These events can offer a similar transformational experience as physical events, by allowing fans to engage with each other and the artists, all from the comforts of their living rooms,”explains Shreyas Srinivasan, Founder and CEO, Insider.in.“We are reimagining what mobile video entertainment could be, with weekly app-based shows, beginning with “Hit or Miss” -a live open mic show with real participation from the viewers, followed by a movie based game show and a poll based fake news busting quiz,”he adds.
Insider.inis also plans to build the ability to integrate commerce (both tickets and tipping). It currently offers an integrated rewards systems that allow organisers to reward participants with merchandise and tickets or Insider.in credit; also merging relevant sponsor content natively via in-video and engagement features for deepening the organiser-fan connect.
SHOWCASE// Hit or Miss – The Online Open Mic
Insider.in has launched the country’s biggest and first of its kind online, live, open mic game show aka “Hit or Miss” where users can tune into live performances by new comics from the comfort of their phones, with an added advantage of being able to give feedback after each set and making their favourite artist win the open mic!
“Hit or Miss is an innovative interactive video format which allows users to participate in real time. It has everything you can expect from an open mic show. With Hit or Miss, users can watch live performances by new comics streamed straight to their mobile with the added advantage of being able to give feedback after each set and make their favourite artist win the open mic!”says Shreyas.
One can join the live stream of the game show every Thursday with a new lineup of comics performing every week.Users judge the performances, and the winner, selected by the users and Insider.in’s algorithm wins a cash prize of Rs. 10,000.
Open mics in the country are accustomed to have the performer bring in a plus one or pay to perform but Hit or Miss removes that complication. Insider.in is now opening applications up for comics who want to perform on the show, as well as for audiences who want to watch the broadcast live from their studio in Mumbai.
