Mumbai : India’s largest primary research and data analytics company – Chrome Data Analytics And Media Optimal+ conducted a survey with on “Top Ads of the week” for week 09, involving 34000 panel homes across the country. The survey categorized as most watched ads, most aired ads and the most liked ads unveils a comparative study of week 09 against the previous week.
Chrome Optimal+ survey shows that the Ministry of Information and Broadcast has gained the top spot in the most aired ad segment, while the previous week’s leader Ministry of Rural Development has stepped down to the 2nd spot this week. Following this, is Lalitha Jewelry that has become the 3rd most aired ad and yet another public sector brand Ministry of Health and Family Welfare occupies the 4th spot with Mahindra XUV 300 as the 5th most aired ad in week 09. Brands like Swiggy, Veet Cold Wax Strip and Saubhagya Yogna that was featured in week 8’s most aired ads list were not seen in this week list.
The survey was also conducted in the category of Most watched ads in which the new entrant Bajaj auto secures the top spot followed by Lifebuoy Toilet Soap that has climbed to become the 2nd most watched as this week. Other brands in the list like ULTRATEC CEMENT, EVEREST TIKHALAL and TOO YUMM KARARE and the new entrants that hold the positions of 3rd 4th and 5th most watched ads in week 09.
Too Yumm Karare is tops the chart of the most liked as segment while, Apple iPhone XR/XS and last week most liked ad Odonil Smile has become the 2nd and 3rd most liked ads respectively. PONDS AGE MIRACLE and SWIGGY are two more new entrants this week which are featured as the 4th and 5th most liked ads in week 09. Except Odonil Smile, other brands like Everest Tikhalal, Dove Conditioner, Knorr Soup and Brooke Bond Taj Mahal managed to become the top 5 most liked ads in week 8, is not featured in week 9.
